College marketing representative vs marketing analyst

The differences between college marketing representatives and marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a college marketing representative and a marketing analyst. Additionally, a marketing analyst has an average salary of $59,380, which is higher than the $53,232 average annual salary of a college marketing representative.

The top three skills for a college marketing representative include instagram, marketing campaigns and facebook. The most important skills for a marketing analyst are digital marketing, SQL, and google analytics.

College marketing representative vs marketing analyst overview

	College Marketing Representative	Marketing Analyst
Yearly salary	$53,232	$59,380
Hourly rate	$25.59	$28.55
Growth rate	19%	19%
Number of jobs	70,971	95,650
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 78%
Average age	37	37
Years of experience	6	6

What does a college marketing representative do?

A college marketing representative is responsible for performing marketing support tasks in projects and programs that cater to colleges and universities. Their responsibilities revolve around preparing reports and documentation, handling calls and correspondence, answering inquiries, participating in planning marketing events, and running necessary errands. As a college marketing representative, it is essential to have knowledge of the current trends and have the ability to build rapport with prospective clients. There are also instances when one must handle social media platforms, ensuring positive engagement to raise brand awareness.

What does a marketing analyst do?

A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.

College marketing representative vs marketing analyst salary

College marketing representatives and marketing analysts have different pay scales, as shown below.

	College Marketing Representative	Marketing Analyst
Average salary	$53,232	$59,380
Salary range	Between $37,000 And $75,000	Between $41,000 And $84,000
Highest paying City	-	Seattle, WA
Highest paying state	-	Washington
Best paying company	-	Meta
Best paying industry	-	Finance

Differences between college marketing representative and marketing analyst education

There are a few differences between a college marketing representative and a marketing analyst in terms of educational background:

	College Marketing Representative	Marketing Analyst
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 78%
Most common major	Communication	Business
Most common college	University of Pennsylvania	University of Georgia

College marketing representative vs marketing analyst demographics

Here are the differences between college marketing representatives' and marketing analysts' demographics:

	College Marketing Representative	Marketing Analyst
Average age	37	37
Gender ratio	Male, 47.7% Female, 52.3%	Male, 47.3% Female, 52.7%
Race ratio	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 11.0% White, 66.0% American Indian and Alaska Native, 0.1%	Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between college marketing representative and marketing analyst duties and responsibilities

College marketing representative example responsibilities.

Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
Work with social media college teams, compose tweets and Facebook posts accelerating Sony's new films.
Plan area tour support and coverage of each live appearance by working directly with Sony, act management and the artists.
Organize concert ticket giveaways through social media and college radio stations.
Photograph and document performances by Sony artists in Nashville to capture content for online and viral initiatives.
Cultivate and coordinate meet & greet events, arrange media interviews, listening parties and product giveaways.

Marketing analyst example responsibilities.

Train users; manage change requests/defects, UAT, and provide post production support.
Manage and guide online and offline marketing campaign set-up and A/B testing process to drive campaign success and increase revenue.
Serve in a consultative role to clients working with their webmasters to discuss the use of HTML to achieve total compliance.
Manage company PPC accounts for a variety of divisions including keyword research and analysis, bid adjustment, and ad testing.
Investigate questionable sales leads within SalesForce.com.
Manage multiple SQL databases and deliver data analysis and business reports.

College marketing representative vs marketing analyst skills

Common college marketing representative skills

Instagram, 19%
Marketing Campaigns, 16%
Facebook, 13%
Social Media Marketing, 13%
Twitter, 13%
Conference Calls, 9%

Common marketing analyst skills

Digital Marketing, 8%
SQL, 5%
Google Analytics, 5%
Marketing Campaigns, 5%
PowerPoint, 4%
CRM, 4%

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College Marketing Representative
College Marketing Representative vs Marketing Analyst

Updated January 8, 2025

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