College marketing representative vs research analyst

The differences between college marketing representatives and research analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a college marketing representative and a research analyst. Additionally, a research analyst has an average salary of $70,232, which is higher than the $53,232 average annual salary of a college marketing representative.

The top three skills for a college marketing representative include instagram, marketing campaigns and facebook. The most important skills for a research analyst are data analysis, data collection, and research projects.

College marketing representative vs research analyst overview

	College Marketing Representative	Research Analyst
Yearly salary	$53,232	$70,232
Hourly rate	$25.59	$33.77
Growth rate	19%	19%
Number of jobs	70,971	81,374
Job satisfaction	-	4.5
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 70%
Average age	37	37
Years of experience	6	6

What does a college marketing representative do?

A college marketing representative is responsible for performing marketing support tasks in projects and programs that cater to colleges and universities. Their responsibilities revolve around preparing reports and documentation, handling calls and correspondence, answering inquiries, participating in planning marketing events, and running necessary errands. As a college marketing representative, it is essential to have knowledge of the current trends and have the ability to build rapport with prospective clients. There are also instances when one must handle social media platforms, ensuring positive engagement to raise brand awareness.

What does a research analyst do?

A research analyst is responsible for providing a company with insights and advice concerning finance, investments, and expenditures. Utilizing their analytical skills and extensive expertise in marketing, they analyze the trends and significant factors to conclude which decision should be the best to make. They can also take part in conducting an in-depth analysis of a business and examine which areas require improvement or has potential. Furthermore, they may work with a company or independently as a freelance analyst.

College marketing representative vs research analyst salary

College marketing representatives and research analysts have different pay scales, as shown below.

	College Marketing Representative	Research Analyst
Average salary	$53,232	$70,232
Salary range	Between $37,000 And $75,000	Between $45,000 And $107,000
Highest paying City	-	Seattle, WA
Highest paying state	-	Washington
Best paying company	-	The Citadel
Best paying industry	-	Finance

Differences between college marketing representative and research analyst education

There are a few differences between a college marketing representative and a research analyst in terms of educational background:

	College Marketing Representative	Research Analyst
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 70%
Most common major	Communication	Business
Most common college	University of Pennsylvania	University of Georgia

College marketing representative vs research analyst demographics

Here are the differences between college marketing representatives' and research analysts' demographics:

	College Marketing Representative	Research Analyst
Average age	37	37
Gender ratio	Male, 47.7% Female, 52.3%	Male, 50.8% Female, 49.2%
Race ratio	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 11.0% White, 66.0% American Indian and Alaska Native, 0.1%	Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.3% White, 64.7% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between college marketing representative and research analyst duties and responsibilities

College marketing representative example responsibilities.

Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
Work with social media college teams, compose tweets and Facebook posts accelerating Sony's new films.
Plan area tour support and coverage of each live appearance by working directly with Sony, act management and the artists.
Organize concert ticket giveaways through social media and college radio stations.
Photograph and document performances by Sony artists in Nashville to capture content for online and viral initiatives.
Cultivate and coordinate meet & greet events, arrange media interviews, listening parties and product giveaways.

Research analyst example responsibilities.

Develop VBA to automate the analysis of website data, which save staff labor time.
Manage medication studies, and ensury clinical trial centers conduct studies in accordance with GCP standards.
Manage project team meetings using SharePoint calendars.
Work with engineering teams to troubleshoot issues.
Design and code windows in PowerBuilder for EMPRV application.
Assist with ongoing implementation of POS and PC systems for upgrades and new locations.

College marketing representative vs research analyst skills

Common college marketing representative skills

Instagram, 19%
Marketing Campaigns, 16%
Facebook, 13%
Social Media Marketing, 13%
Twitter, 13%
Conference Calls, 9%

Common research analyst skills

Data Analysis, 6%
Data Collection, 6%
Research Projects, 5%
PowerPoint, 5%
Market Research, 4%
Python, 4%

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College Marketing Representative vs Research Analyst

Updated January 8, 2025

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