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Content director vs content developer

The differences between content directors and content developers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a content director, becoming a content developer takes usually requires 2-4 years. Additionally, a content director has an average salary of $130,468, which is higher than the $72,030 average annual salary of a content developer.

The top three skills for a content director include digital marketing, content strategy and content development. The most important skills for a content developer are content development, digital marketing, and subject matter experts.

Content director vs content developer overview

Content DirectorContent Developer
Yearly salary$130,468$72,030
Hourly rate$62.73$34.63
Growth rate10%13%
Number of jobs48,99182,250
Job satisfaction4-
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 72%
Average age3937
Years of experience104

What does a content director do?

A content director is responsible for reviewing digital media content and ensure timely distribution within multiple platforms. Content directors also consider the current industry trends to develop items that are relevant to the target audience. They coordinate with the producer and media directors for layouts and concepts that adhere to quality standards and business regulations. A content director oversees the content progress and ensures that the deliverables are submitted timely and within the budget limitations.

What does a content developer do?

A content developer is responsible for creating digital content, designing technical deliverables, and developing content strategies by analyzing current market trends to attract clients, driving more revenues, and increasing the company's profitability. Content developers also manage the distribution of the contents, following the clients' specifications or the business requirements. They also coordinate with other project teams to ensure the effectiveness and accuracy of the contents, focusing on its appeal to the target audience. A content developer must have a keen eye for details, especially on doing quality content checks before publishing.

Content director vs content developer salary

Content directors and content developers have different pay scales, as shown below.

Content DirectorContent Developer
Average salary$130,468$72,030
Salary rangeBetween $89,000 And $190,000Between $51,000 And $101,000
Highest paying CityProvidence, RISan Francisco, CA
Highest paying stateRhode IslandCalifornia
Best paying companyMetaGoogle
Best paying industryInternetInternet

Differences between content director and content developer education

There are a few differences between a content director and a content developer in terms of educational background:

Content DirectorContent Developer
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 72%
Most common majorCommunicationEnglish
Most common collegeUniversity of GeorgiaMassachusetts Institute of Technology

Content director vs content developer demographics

Here are the differences between content directors' and content developers' demographics:

Content DirectorContent Developer
Average age3937
Gender ratioMale, 58.6% Female, 41.4%Male, 51.3% Female, 48.7%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 7.0% Unknown, 6.7% Hispanic or Latino, 13.1% Asian, 12.9% White, 59.8% American Indian and Alaska Native, 0.4%
LGBT Percentage10%9%

Differences between content director and content developer duties and responsibilities

Content director example responsibilities.

  • Lead a team of social media managers to grow two Facebook business pages to more than a million fans.
  • Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.
  • Oversee submission, editing and revision of articles for publication through WordPress.
  • Review and analyze website content for editing and HTML coding, exclusively in Wordpress.
  • Create social media campaigns for clients including content creating, posting and monitoring Facebook pages and other social mediums as requested.
  • Convert static content into dynamic, utilizing database-driven tool for uploading, stripping and recoding most content using JavaScript.
  • Show more

Content developer example responsibilities.

  • Develop scripts to automate operations and optimize web performance (jQuery).
  • Manage, design, and create new HTML help look and feel that provide cost-effective ways to reuse content.
  • Analyze, plan, develop, QA, and deliver training courses for instructor lead training and web base training.
  • Manage social media marketing, including Instagram
  • Design a mobile-first responsive layout compliant with HTML5 and CSS3 standards.
  • Develop jQuery plugins, config files, Javascript files and CSS files.
  • Show more

Content director vs content developer skills

Common content director skills
  • Digital Marketing, 12%
  • Content Strategy, 10%
  • Content Development, 7%
  • Content Marketing, 6%
  • Digital Content, 6%
  • Content Creation, 5%
Common content developer skills
  • Content Development, 10%
  • Digital Marketing, 8%
  • Subject Matter Experts, 5%
  • Digital Content, 5%
  • Project Management, 5%
  • PowerPoint, 4%

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