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Content director vs content manager

The differences between content directors and content managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a content director and a content manager. Additionally, a content director has an average salary of $130,468, which is higher than the $75,124 average annual salary of a content manager.

The top three skills for a content director include digital marketing, content strategy and content development. The most important skills for a content manager are digital marketing, content strategy, and content creation.

Content director vs content manager overview

Content DirectorContent Manager
Yearly salary$130,468$75,124
Hourly rate$62.73$36.12
Growth rate10%10%
Number of jobs48,991108,058
Job satisfaction4-
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 77%
Average age3939
Years of experience1010

What does a content director do?

A content director is responsible for reviewing digital media content and ensure timely distribution within multiple platforms. Content directors also consider the current industry trends to develop items that are relevant to the target audience. They coordinate with the producer and media directors for layouts and concepts that adhere to quality standards and business regulations. A content director oversees the content progress and ensures that the deliverables are submitted timely and within the budget limitations.

What does a content manager do?

A Content Manager is focused on creating, improving, and maintaining content to achieve the business goals. They lead a team of copywriters and content executives.

Content director vs content manager salary

Content directors and content managers have different pay scales, as shown below.

Content DirectorContent Manager
Average salary$130,468$75,124
Salary rangeBetween $89,000 And $190,000Between $50,000 And $111,000
Highest paying CityProvidence, RISan Francisco, CA
Highest paying stateRhode IslandWashington
Best paying companyMetaMeta
Best paying industryInternetTechnology

Differences between content director and content manager education

There are a few differences between a content director and a content manager in terms of educational background:

Content DirectorContent Manager
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 77%
Most common majorCommunicationEnglish
Most common collegeUniversity of GeorgiaUniversity of Georgia

Content director vs content manager demographics

Here are the differences between content directors' and content managers' demographics:

Content DirectorContent Manager
Average age3939
Gender ratioMale, 58.6% Female, 41.4%Male, 49.1% Female, 50.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between content director and content manager duties and responsibilities

Content director example responsibilities.

  • Lead a team of social media managers to grow two Facebook business pages to more than a million fans.
  • Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.
  • Oversee submission, editing and revision of articles for publication through WordPress.
  • Review and analyze website content for editing and HTML coding, exclusively in Wordpress.
  • Create social media campaigns for clients including content creating, posting and monitoring Facebook pages and other social mediums as requested.
  • Convert static content into dynamic, utilizing database-driven tool for uploading, stripping and recoding most content using JavaScript.
  • Show more

Content manager example responsibilities.

  • Manage social media, blogging, SEO strategy, and outreach.
  • Assign stories to freelancers and manage that editorial process, including optimizing original content for SEO.
  • Manage, coordinate, and confirm all content updates in the content management system including UI messaging and user assistance.
  • Manage social media marketing, including Instagram
  • Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.
  • Web management responsibilities include WordPress and basic HTML.
  • Show more

Content director vs content manager skills

Common content director skills
  • Digital Marketing, 12%
  • Content Strategy, 10%
  • Content Development, 7%
  • Content Marketing, 6%
  • Digital Content, 6%
  • Content Creation, 5%
Common content manager skills
  • Digital Marketing, 9%
  • Content Strategy, 7%
  • Content Creation, 6%
  • Project Management, 6%
  • Web Content, 6%
  • Content Development, 4%

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