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The differences between content directors and planning directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a content director and a planning director. Additionally, a planning director has an average salary of $131,978, which is higher than the $130,468 average annual salary of a content director.
The top three skills for a content director include digital marketing, content strategy and content development. The most important skills for a planning director are project management, financial analysis, and business planning.
| Content Director | Planning Director | |
| Yearly salary | $130,468 | $131,978 |
| Hourly rate | $62.73 | $63.45 |
| Growth rate | 10% | 10% |
| Number of jobs | 48,991 | 51,861 |
| Job satisfaction | 4 | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 69% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A content director is responsible for reviewing digital media content and ensure timely distribution within multiple platforms. Content directors also consider the current industry trends to develop items that are relevant to the target audience. They coordinate with the producer and media directors for layouts and concepts that adhere to quality standards and business regulations. A content director oversees the content progress and ensures that the deliverables are submitted timely and within the budget limitations.
Planning Directors are members of the executive team or the top management of a company. They oversee the company's plans and the strategies involved in reaching company goals. They manage the resources of the company by reviewing the budget and by overseeing human resources activities. They ensure that the company works toward its goals and that the company follows through with its plans. That being said, Planning Directors do not necessarily police the company's actions, especially if it deviates from the original plans. Instead, they steer the company towards the fulfillment of such plans. If the plan is no longer viable, they should be flexible enough to pursue new plans to achieve their goals still.
Content directors and planning directors have different pay scales, as shown below.
| Content Director | Planning Director | |
| Average salary | $130,468 | $131,978 |
| Salary range | Between $89,000 And $190,000 | Between $90,000 And $192,000 |
| Highest paying City | Providence, RI | San Francisco, CA |
| Highest paying state | Rhode Island | New York |
| Best paying company | Meta | Exelixis |
| Best paying industry | Internet | Professional |
There are a few differences between a content director and a planning director in terms of educational background:
| Content Director | Planning Director | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 69% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between content directors' and planning directors' demographics:
| Content Director | Planning Director | |
| Average age | 39 | 39 |
| Gender ratio | Male, 58.6% Female, 41.4% | Male, 66.7% Female, 33.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |