Content director vs senior director of marketing

The differences between content directors and senior directors of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a content director and a senior director of marketing. Additionally, a senior director of marketing has an average salary of $159,916, which is higher than the $130,468 average annual salary of a content director.

The top three skills for a content director include digital marketing, content strategy and content development. The most important skills for a senior director of marketing are digital marketing, email marketing, and SR.

Content director vs senior director of marketing overview

	Content Director	Senior Director Of Marketing
Yearly salary	$130,468	$159,916
Hourly rate	$62.73	$76.88
Growth rate	10%	10%
Number of jobs	48,991	106,180
Job satisfaction	4	-
Most common degree	Bachelor's Degree, 77%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a content director do?

A content director is responsible for reviewing digital media content and ensure timely distribution within multiple platforms. Content directors also consider the current industry trends to develop items that are relevant to the target audience. They coordinate with the producer and media directors for layouts and concepts that adhere to quality standards and business regulations. A content director oversees the content progress and ensures that the deliverables are submitted timely and within the budget limitations.

What does a senior director of marketing do?

A Senior Director of Marketing supervises all marketing operations of the company. They are also responsible for developing objectives and policies for the sales and marketing departments.

Content director vs senior director of marketing salary

Content directors and senior directors of marketing have different pay scales, as shown below.

	Content Director	Senior Director Of Marketing
Average salary	$130,468	$159,916
Salary range	Between $89,000 And $190,000	Between $112,000 And $226,000
Highest paying City	Providence, RI	San Francisco, CA
Highest paying state	Rhode Island	California
Best paying company	Meta	Washington Prime Group
Best paying industry	Internet	Media

Differences between content director and senior director of marketing education

There are a few differences between a content director and a senior director of marketing in terms of educational background:

	Content Director	Senior Director Of Marketing
Most common degree	Bachelor's Degree, 77%	Bachelor's Degree, 75%
Most common major	Communication	Business
Most common college	University of Georgia	University of Georgia

Content director vs senior director of marketing demographics

Here are the differences between content directors' and senior directors of marketing' demographics:

	Content Director	Senior Director Of Marketing
Average age	39	39
Gender ratio	Male, 58.6% Female, 41.4%	Male, 57.9% Female, 42.1%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between content director and senior director of marketing duties and responsibilities

Content director example responsibilities.

Lead a team of social media managers to grow two Facebook business pages to more than a million fans.
Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.
Oversee submission, editing and revision of articles for publication through WordPress.
Review and analyze website content for editing and HTML coding, exclusively in Wordpress.
Create social media campaigns for clients including content creating, posting and monitoring Facebook pages and other social mediums as requested.
Convert static content into dynamic, utilizing database-driven tool for uploading, stripping and recoding most content using JavaScript.

Senior director of marketing example responsibilities.

Architect EMEA demand creation/direct response model to manage and measure sales pipeline.
Create and lead WW standard deployment of marketing tools for EMEA and APAC.
Manage and initiate the development of first marketing department for regional start-up healthcare chain.
Lead support of marketing programs for the dealer partner channel co-op programs, MDF and advertising campaigns.
Lead cross functional teams of company operations, franchisees and finance to build co-op marketing plans to drive profitable sales.
Rehabilitate Salesforce implementation that lead to proper pipeline management, sales forecasting, and customer communication.

Content director vs senior director of marketing skills

Common content director skills

Digital Marketing, 12%
Content Strategy, 10%
Content Development, 7%
Content Marketing, 6%
Digital Content, 6%
Content Creation, 5%

Common senior director of marketing skills

Digital Marketing, 19%
Email Marketing, 7%
SR, 7%
Integrated Marketing, 4%
Marketing Campaigns, 4%
Market Research, 4%

Content Director vs. similar jobs

Content Director related careers

Content Director related jobs

What similar roles do

Zippia Careers
Executive Management Industry
Content Director
Content Director vs Senior Director Of Marketing

Updated January 8, 2025

Browse executive management jobs