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The differences between content directors and web content managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a content director and a web content manager. Additionally, a content director has an average salary of $130,468, which is higher than the $74,186 average annual salary of a web content manager.
The top three skills for a content director include digital marketing, content strategy and content development. The most important skills for a web content manager are web content, content management system, and wordpress.
| Content Director | Web Content Manager | |
| Yearly salary | $130,468 | $74,186 |
| Hourly rate | $62.73 | $35.67 |
| Growth rate | 10% | 10% |
| Number of jobs | 48,991 | 61,192 |
| Job satisfaction | 4 | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 74% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A content director is responsible for reviewing digital media content and ensure timely distribution within multiple platforms. Content directors also consider the current industry trends to develop items that are relevant to the target audience. They coordinate with the producer and media directors for layouts and concepts that adhere to quality standards and business regulations. A content director oversees the content progress and ensures that the deliverables are submitted timely and within the budget limitations.
Web content managers are executives who are responsible for planning, organizing, establishing, and publishing content. The managers establish a consistent brand identity for a business enterprise along with its online presence. They oversee marketing strategies to develop customer engagement. Their job asks them to ensure an affirmative view of the firm and its services and products. They work closely with the sales and leadership teams to create valuable content for their target audience.
Content directors and web content managers have different pay scales, as shown below.
| Content Director | Web Content Manager | |
| Average salary | $130,468 | $74,186 |
| Salary range | Between $89,000 And $190,000 | Between $49,000 And $110,000 |
| Highest paying City | Providence, RI | San Mateo, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | Meta | Gap Inc. |
| Best paying industry | Internet | Technology |
There are a few differences between a content director and a web content manager in terms of educational background:
| Content Director | Web Content Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 74% |
| Most common major | Communication | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between content directors' and web content managers' demographics:
| Content Director | Web Content Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 58.6% Female, 41.4% | Male, 47.1% Female, 52.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |