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The differences between content specialists and content developers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a content specialist, becoming a content developer takes usually requires 2-4 years. Additionally, a content developer has an average salary of $72,030, which is higher than the $66,018 average annual salary of a content specialist.
The top three skills for a content specialist include customer service, digital marketing and wordpress. The most important skills for a content developer are content development, digital marketing, and subject matter experts.
| Content Specialist | Content Developer | |
| Yearly salary | $66,018 | $72,030 |
| Hourly rate | $31.74 | $34.63 |
| Growth rate | 19% | 13% |
| Number of jobs | 40,346 | 82,250 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 72% |
| Average age | 37 | 37 |
| Years of experience | 6 | 4 |
A content specialist's role is to create strategies in developing captivating and engaging content to boost brand awareness and interest in a company. Their responsibilities revolve around conducting research and analysis of marketing conditions to identify new opportunities, keeping abreast of the latest trends, producing presentations and progress reports, and creating content through various mediums such as social media and print materials. Furthermore, it is essential to coordinate with managers and other content creators, all while adhering to the company's policies and standards.
A content developer is responsible for creating digital content, designing technical deliverables, and developing content strategies by analyzing current market trends to attract clients, driving more revenues, and increasing the company's profitability. Content developers also manage the distribution of the contents, following the clients' specifications or the business requirements. They also coordinate with other project teams to ensure the effectiveness and accuracy of the contents, focusing on its appeal to the target audience. A content developer must have a keen eye for details, especially on doing quality content checks before publishing.
Content specialists and content developers have different pay scales, as shown below.
| Content Specialist | Content Developer | |
| Average salary | $66,018 | $72,030 |
| Salary range | Between $52,000 And $83,000 | Between $51,000 And $101,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | New Jersey | California |
| Best paying company | Meta | |
| Best paying industry | Health Care | Internet |
There are a few differences between a content specialist and a content developer in terms of educational background:
| Content Specialist | Content Developer | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 72% |
| Most common major | Communication | English |
| Most common college | University of Georgia | Massachusetts Institute of Technology |
Here are the differences between content specialists' and content developers' demographics:
| Content Specialist | Content Developer | |
| Average age | 37 | 37 |
| Gender ratio | Male, 43.0% Female, 57.0% | Male, 51.3% Female, 48.7% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.0% White, 66.3% American Indian and Alaska Native, 0.1% | Black or African American, 7.0% Unknown, 6.7% Hispanic or Latino, 13.1% Asian, 12.9% White, 59.8% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 9% |