Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between content specialists and marketing & sales specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a content specialist and a marketing & sales specialist. Additionally, a content specialist has an average salary of $66,018, which is higher than the $54,214 average annual salary of a marketing & sales specialist.
The top three skills for a content specialist include customer service, digital marketing and wordpress. The most important skills for a marketing & sales specialist are customer service, digital marketing, and ROI.
| Content Specialist | Marketing & Sales Specialist | |
| Yearly salary | $66,018 | $54,214 |
| Hourly rate | $31.74 | $26.06 |
| Growth rate | 19% | 19% |
| Number of jobs | 40,346 | 209,292 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A content specialist's role is to create strategies in developing captivating and engaging content to boost brand awareness and interest in a company. Their responsibilities revolve around conducting research and analysis of marketing conditions to identify new opportunities, keeping abreast of the latest trends, producing presentations and progress reports, and creating content through various mediums such as social media and print materials. Furthermore, it is essential to coordinate with managers and other content creators, all while adhering to the company's policies and standards.
A marketing/sales specialist is responsible for analyzing the effectiveness of marketing campaigns and promotional strategies, evaluating market data trends to identify business opportunities for revenue resources and profitability. Marketing/sales specialists conduct surveys on various social media platforms and other communication mediums to determine consumer demands and public interests. They also coordinate with the senior management to develop efficient program management systems and execute deliverables with the highest customer satisfaction. A marketing/sales specialist meets with potential clients, negotiates contracts, and addresses their inquiries, concerns, and special requests.
Content specialists and marketing & sales specialists have different pay scales, as shown below.
| Content Specialist | Marketing & Sales Specialist | |
| Average salary | $66,018 | $54,214 |
| Salary range | Between $52,000 And $83,000 | Between $37,000 And $78,000 |
| Highest paying City | San Francisco, CA | Renton, WA |
| Highest paying state | New Jersey | Washington |
| Best paying company | Meta | McKinsey & Company Inc |
| Best paying industry | Health Care | Telecommunication |
There are a few differences between a content specialist and a marketing & sales specialist in terms of educational background:
| Content Specialist | Marketing & Sales Specialist | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 75% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between content specialists' and marketing & sales specialists' demographics:
| Content Specialist | Marketing & Sales Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 43.0% Female, 57.0% | Male, 43.7% Female, 56.3% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.0% White, 66.3% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 10.8% White, 66.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |