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Coordinator of email marketing vs digital marketing consultant

The differences between coordinators of email marketing and digital marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a coordinator of email marketing and a digital marketing consultant. Additionally, a digital marketing consultant has an average salary of $71,064, which is higher than the $50,047 average annual salary of a coordinator of email marketing.

The top three skills for a coordinator of email marketing include email marketing, digital marketing and marketing campaigns. The most important skills for a digital marketing consultant are digital marketing, social media marketing, and CRM.

Coordinator of email marketing vs digital marketing consultant overview

Coordinator Of Email MarketingDigital Marketing Consultant
Yearly salary$50,047$71,064
Hourly rate$24.06$34.17
Growth rate19%19%
Number of jobs81,90099,520
Job satisfaction--
Most common degreeBachelor's Degree, 84%Bachelor's Degree, 76%
Average age3737
Years of experience66

What does a coordinator of email marketing do?

An email marketing coordinator is responsible for planning and sending out email marketing and promotional campaigns and other electronic communications platforms as required. Email marketing coordinators manage the creation of engaging digital content to sell goods and services and attract potential clients. They also analyze the current market trends to identify opportunities that would generate more revenue resources and increase the company's profitability. An email marketing coordinator responds to the potential customers' inquiries and concerns, set discussion appointments, and demonstrate product features as needed.

What does a digital marketing consultant do?

A digital marketing consultant specializes in developing marketing strategies for a company's products and services, aiming to expand customer engagement and brand awareness through digital media. Their responsibilities revolve around performing research and analysis to identify the marketing trends and opportunities, recommending marketing techniques and plans through reports and presentations, and producing cost estimates for clients. A digital marketing consultant may also perform risk assessment, identify consumer targets, and assist clients in various online campaigns and projects.

Coordinator of email marketing vs digital marketing consultant salary

Coordinators of email marketing and digital marketing consultants have different pay scales, as shown below.

Coordinator Of Email MarketingDigital Marketing Consultant
Average salary$50,047$71,064
Salary rangeBetween $32,000 And $75,000Between $49,000 And $101,000
Highest paying City-Washington, DC
Highest paying state-New Jersey
Best paying company-Booz Allen Hamilton
Best paying industry-Manufacturing

Differences between coordinator of email marketing and digital marketing consultant education

There are a few differences between a coordinator of email marketing and a digital marketing consultant in terms of educational background:

Coordinator Of Email MarketingDigital Marketing Consultant
Most common degreeBachelor's Degree, 84%Bachelor's Degree, 76%
Most common majorBusinessMarketing
Most common collegeUniversity of GeorgiaUniversity of Georgia

Coordinator of email marketing vs digital marketing consultant demographics

Here are the differences between coordinators of email marketing' and digital marketing consultants' demographics:

Coordinator Of Email MarketingDigital Marketing Consultant
Average age3737
Gender ratioMale, 39.0% Female, 61.0%Male, 58.0% Female, 42.0%
Race ratioBlack or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.6% White, 67.7% American Indian and Alaska Native, 0.1%Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.2% White, 67.3% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between coordinator of email marketing and digital marketing consultant duties and responsibilities

Coordinator of email marketing example responsibilities.

  • Lead email QA & segmentation to execute and launch campaigns on tight marketing deadlines.
  • Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
  • Design email templates on DreamWeaver and fine-tune it with HTML, and CSS.
  • Optimize emails for deliverability, mobile rendering, open rates, click-through rates, conversion and other KPIs.
  • Review HTML code in email to locate broken links.
  • Support CRM campaigns by facilitating the construction and launch of client emails to target audiences.
  • Show more

Digital marketing consultant example responsibilities.

  • Manage the flow of data from website channels into the CRM to ensure accuracy and effectiveness.
  • Manage a $250K media budget to produce over 210K app installs using PPC, CPE, and CPM advertising.
  • Process and manage contact information in CRM software applications.
  • Develop and optimize results-driven social marketing and branding initiatives while managing budget and tracking ROI.
  • Recommend enhancements to the content management system to improve the UI for content contributors and UX for site visitors.
  • Serve as the liaison and project manager of website, content development, SEO, PPC, and ROI measurement.
  • Show more

Coordinator of email marketing vs digital marketing consultant skills

Common coordinator of email marketing skills
  • Email Marketing, 20%
  • Digital Marketing, 10%
  • Marketing Campaigns, 7%
  • Salesforce, 5%
  • Salesforce Marketing Cloud, 5%
  • A/B, 5%
Common digital marketing consultant skills
  • Digital Marketing, 31%
  • Social Media Marketing, 4%
  • CRM, 4%
  • Email Marketing, 3%
  • Customer Service, 3%
  • Web Design, 3%

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