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The differences between coordinators of email marketing and heads of marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a coordinator of email marketing, becoming a head of marketing takes usually requires 8-10 years. Additionally, a head of marketing has an average salary of $137,829, which is higher than the $50,047 average annual salary of a coordinator of email marketing.
The top three skills for a coordinator of email marketing include email marketing, digital marketing and marketing campaigns. The most important skills for a head of marketing are digital marketing, integrated marketing, and marketing campaigns.
| Coordinator Of Email Marketing | Head Of Marketing | |
| Yearly salary | $50,047 | $137,829 |
| Hourly rate | $24.06 | $66.26 |
| Growth rate | 19% | 10% |
| Number of jobs | 81,900 | 92,557 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 69% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
An email marketing coordinator is responsible for planning and sending out email marketing and promotional campaigns and other electronic communications platforms as required. Email marketing coordinators manage the creation of engaging digital content to sell goods and services and attract potential clients. They also analyze the current market trends to identify opportunities that would generate more revenue resources and increase the company's profitability. An email marketing coordinator responds to the potential customers' inquiries and concerns, set discussion appointments, and demonstrate product features as needed.
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
Coordinators of email marketing and heads of marketing have different pay scales, as shown below.
| Coordinator Of Email Marketing | Head Of Marketing | |
| Average salary | $50,047 | $137,829 |
| Salary range | Between $32,000 And $75,000 | Between $93,000 And $203,000 |
| Highest paying City | - | Seattle, WA |
| Highest paying state | - | Washington |
| Best paying company | - | Meta |
| Best paying industry | - | Media |
There are a few differences between a coordinator of email marketing and a head of marketing in terms of educational background:
| Coordinator Of Email Marketing | Head Of Marketing | |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 69% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between coordinators of email marketing' and heads of marketing' demographics:
| Coordinator Of Email Marketing | Head Of Marketing | |
| Average age | 37 | 39 |
| Gender ratio | Male, 39.0% Female, 61.0% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.6% White, 67.7% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |