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Coordinator of email marketing vs marketing and sales coordinator

The differences between coordinators of email marketing and marketing and sales coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a coordinator of email marketing and a marketing and sales coordinator. Additionally, a coordinator of email marketing has an average salary of $50,047, which is higher than the $45,306 average annual salary of a marketing and sales coordinator.

The top three skills for a coordinator of email marketing include email marketing, digital marketing and marketing campaigns. The most important skills for a marketing and sales coordinator are trade shows, customer service, and marketing campaigns.

Coordinator of email marketing vs marketing and sales coordinator overview

Coordinator Of Email MarketingMarketing And Sales Coordinator
Yearly salary$50,047$45,306
Hourly rate$24.06$21.78
Growth rate19%19%
Number of jobs81,90089,923
Job satisfaction--
Most common degreeBachelor's Degree, 84%Bachelor's Degree, 78%
Average age3737
Years of experience66

What does a coordinator of email marketing do?

An email marketing coordinator is responsible for planning and sending out email marketing and promotional campaigns and other electronic communications platforms as required. Email marketing coordinators manage the creation of engaging digital content to sell goods and services and attract potential clients. They also analyze the current market trends to identify opportunities that would generate more revenue resources and increase the company's profitability. An email marketing coordinator responds to the potential customers' inquiries and concerns, set discussion appointments, and demonstrate product features as needed.

What does a marketing and sales coordinator do?

A marketing and sales coordinator is responsible for supporting the marketing and sales operations on developing promotional campaigns and marketing strategies, including analyzing the market trends to present new products and services to meet customer demands and public interests. Marketing and sales coordinators perform various administrative tasks, such as creating sales reports, responding to customers' inquiries and concerns, updating the company's social media platforms, and reaching out to existing and potential clients for new offers, generating revenues and business profitability.

Coordinator of email marketing vs marketing and sales coordinator salary

Coordinators of email marketing and marketing and sales coordinators have different pay scales, as shown below.

Coordinator Of Email MarketingMarketing And Sales Coordinator
Average salary$50,047$45,306
Salary rangeBetween $32,000 And $75,000Between $33,000 And $61,000
Highest paying City-Alameda, CA
Highest paying state-Delaware
Best paying company-AIG
Best paying industry-Professional

Differences between coordinator of email marketing and marketing and sales coordinator education

There are a few differences between a coordinator of email marketing and a marketing and sales coordinator in terms of educational background:

Coordinator Of Email MarketingMarketing And Sales Coordinator
Most common degreeBachelor's Degree, 84%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Coordinator of email marketing vs marketing and sales coordinator demographics

Here are the differences between coordinators of email marketing' and marketing and sales coordinators' demographics:

Coordinator Of Email MarketingMarketing And Sales Coordinator
Average age3737
Gender ratioMale, 39.0% Female, 61.0%Male, 27.0% Female, 73.0%
Race ratioBlack or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.6% White, 67.7% American Indian and Alaska Native, 0.1%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 10.1% White, 67.1% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between coordinator of email marketing and marketing and sales coordinator duties and responsibilities

Coordinator of email marketing example responsibilities.

  • Lead email QA & segmentation to execute and launch campaigns on tight marketing deadlines.
  • Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
  • Design email templates on DreamWeaver and fine-tune it with HTML, and CSS.
  • Optimize emails for deliverability, mobile rendering, open rates, click-through rates, conversion and other KPIs.
  • Review HTML code in email to locate broken links.
  • Support CRM campaigns by facilitating the construction and launch of client emails to target audiences.
  • Show more

Marketing and sales coordinator example responsibilities.

  • Manage menus, photos, and promotions on the official website, as well as posts to OpenTable and Facebook.
  • Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
  • Create an Instagram and increase followers from 0 to 300 and gain one new customer.
  • Review company websites for content and pricing accuracy, as well as ensuring SEO efforts and best practices are followed.
  • Update corporate website and LinkedIn page with news, new products and keywords and monitor and reply to web feedback.
  • Interact with all department heads for the coordination and implementation of interdepartmental projects, including gathering data for RFP's.
  • Show more

Coordinator of email marketing vs marketing and sales coordinator skills

Common coordinator of email marketing skills
  • Email Marketing, 20%
  • Digital Marketing, 10%
  • Marketing Campaigns, 7%
  • Salesforce, 5%
  • Salesforce Marketing Cloud, 5%
  • A/B, 5%
Common marketing and sales coordinator skills
  • Trade Shows, 8%
  • Customer Service, 7%
  • Marketing Campaigns, 7%
  • PowerPoint, 6%
  • CRM, 6%
  • Salesforce, 4%

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