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The differences between coordinators of email marketing and marketing communications assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a coordinator of email marketing and a marketing communications assistant. Additionally, a marketing communications assistant has an average salary of $51,115, which is higher than the $50,047 average annual salary of a coordinator of email marketing.
The top three skills for a coordinator of email marketing include email marketing, digital marketing and marketing campaigns. The most important skills for a marketing communications assistant are HTML, press releases, and email campaigns.
| Coordinator Of Email Marketing | Marketing Communications Assistant | |
| Yearly salary | $50,047 | $51,115 |
| Hourly rate | $24.06 | $24.57 |
| Growth rate | 19% | 19% |
| Number of jobs | 81,900 | 88,560 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 73% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
An email marketing coordinator is responsible for planning and sending out email marketing and promotional campaigns and other electronic communications platforms as required. Email marketing coordinators manage the creation of engaging digital content to sell goods and services and attract potential clients. They also analyze the current market trends to identify opportunities that would generate more revenue resources and increase the company's profitability. An email marketing coordinator responds to the potential customers' inquiries and concerns, set discussion appointments, and demonstrate product features as needed.
A marketing communications assistant's role is to perform support tasks for managers and staff, all while identifying marketing opportunities and strategies. Their responsibilities include conducting market research and analysis, producing progress reports and presentations, arranging schedules, maintaining records and data, and taking part in organizing events and projects. A marketing communications assistant may also handle social media platforms, engage with clients, manage the budget, and share insights and ideas. Furthermore, there are instances when one must coordinate with the media, prioritizing good public relations.
Coordinators of email marketing and marketing communications assistants have different pay scales, as shown below.
| Coordinator Of Email Marketing | Marketing Communications Assistant | |
| Average salary | $50,047 | $51,115 |
| Salary range | Between $32,000 And $75,000 | Between $34,000 And $76,000 |
| Highest paying City | - | Neptune, NJ |
| Highest paying state | - | New Jersey |
| Best paying company | - | Microsoft |
| Best paying industry | - | Finance |
There are a few differences between a coordinator of email marketing and a marketing communications assistant in terms of educational background:
| Coordinator Of Email Marketing | Marketing Communications Assistant | |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 73% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between coordinators of email marketing' and marketing communications assistants' demographics:
| Coordinator Of Email Marketing | Marketing Communications Assistant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 39.0% Female, 61.0% | Male, 24.0% Female, 76.0% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.6% White, 67.7% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.9% White, 66.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |