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The differences between coordinators of email marketing and marketing communications coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a coordinator of email marketing and a marketing communications coordinator. Additionally, a coordinator of email marketing has an average salary of $50,047, which is higher than the $49,151 average annual salary of a marketing communications coordinator.
The top three skills for a coordinator of email marketing include email marketing, digital marketing and marketing campaigns. The most important skills for a marketing communications coordinator are press releases, project management, and graphic design.
| Coordinator Of Email Marketing | Marketing Communications Coordinator | |
| Yearly salary | $50,047 | $49,151 |
| Hourly rate | $24.06 | $23.63 |
| Growth rate | 19% | 19% |
| Number of jobs | 81,900 | 96,492 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 83% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
An email marketing coordinator is responsible for planning and sending out email marketing and promotional campaigns and other electronic communications platforms as required. Email marketing coordinators manage the creation of engaging digital content to sell goods and services and attract potential clients. They also analyze the current market trends to identify opportunities that would generate more revenue resources and increase the company's profitability. An email marketing coordinator responds to the potential customers' inquiries and concerns, set discussion appointments, and demonstrate product features as needed.
Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns. They plan and organize promotional presentations and update calendars. Among the necessary skills for this job are interpersonal skills, computer skills, communication skills, and marketing techniques. They should also have a degree in communications or marketing.
Coordinators of email marketing and marketing communications coordinators have different pay scales, as shown below.
| Coordinator Of Email Marketing | Marketing Communications Coordinator | |
| Average salary | $50,047 | $49,151 |
| Salary range | Between $32,000 And $75,000 | Between $36,000 And $67,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | New Jersey |
| Best paying company | - | Avid |
| Best paying industry | - | Manufacturing |
There are a few differences between a coordinator of email marketing and a marketing communications coordinator in terms of educational background:
| Coordinator Of Email Marketing | Marketing Communications Coordinator | |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 83% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between coordinators of email marketing' and marketing communications coordinators' demographics:
| Coordinator Of Email Marketing | Marketing Communications Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 39.0% Female, 61.0% | Male, 24.6% Female, 75.4% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.6% White, 67.7% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.9% White, 67.4% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |