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Coordinator of email marketing vs marketing communications coordinator

The differences between coordinators of email marketing and marketing communications coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a coordinator of email marketing and a marketing communications coordinator. Additionally, a coordinator of email marketing has an average salary of $50,047, which is higher than the $49,151 average annual salary of a marketing communications coordinator.

The top three skills for a coordinator of email marketing include email marketing, digital marketing and marketing campaigns. The most important skills for a marketing communications coordinator are press releases, project management, and graphic design.

Coordinator of email marketing vs marketing communications coordinator overview

Coordinator Of Email MarketingMarketing Communications Coordinator
Yearly salary$50,047$49,151
Hourly rate$24.06$23.63
Growth rate19%19%
Number of jobs81,90096,492
Job satisfaction--
Most common degreeBachelor's Degree, 84%Bachelor's Degree, 83%
Average age3737
Years of experience66

What does a coordinator of email marketing do?

An email marketing coordinator is responsible for planning and sending out email marketing and promotional campaigns and other electronic communications platforms as required. Email marketing coordinators manage the creation of engaging digital content to sell goods and services and attract potential clients. They also analyze the current market trends to identify opportunities that would generate more revenue resources and increase the company's profitability. An email marketing coordinator responds to the potential customers' inquiries and concerns, set discussion appointments, and demonstrate product features as needed.

What does a marketing communications coordinator do?

Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns. They plan and organize promotional presentations and update calendars. Among the necessary skills for this job are interpersonal skills, computer skills, communication skills, and marketing techniques. They should also have a degree in communications or marketing.

Coordinator of email marketing vs marketing communications coordinator salary

Coordinators of email marketing and marketing communications coordinators have different pay scales, as shown below.

Coordinator Of Email MarketingMarketing Communications Coordinator
Average salary$50,047$49,151
Salary rangeBetween $32,000 And $75,000Between $36,000 And $67,000
Highest paying City-San Francisco, CA
Highest paying state-New Jersey
Best paying company-Avid
Best paying industry-Manufacturing

Differences between coordinator of email marketing and marketing communications coordinator education

There are a few differences between a coordinator of email marketing and a marketing communications coordinator in terms of educational background:

Coordinator Of Email MarketingMarketing Communications Coordinator
Most common degreeBachelor's Degree, 84%Bachelor's Degree, 83%
Most common majorBusinessCommunication
Most common collegeUniversity of GeorgiaUniversity of Georgia

Coordinator of email marketing vs marketing communications coordinator demographics

Here are the differences between coordinators of email marketing' and marketing communications coordinators' demographics:

Coordinator Of Email MarketingMarketing Communications Coordinator
Average age3737
Gender ratioMale, 39.0% Female, 61.0%Male, 24.6% Female, 75.4%
Race ratioBlack or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.6% White, 67.7% American Indian and Alaska Native, 0.1%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.9% White, 67.4% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between coordinator of email marketing and marketing communications coordinator duties and responsibilities

Coordinator of email marketing example responsibilities.

  • Lead email QA & segmentation to execute and launch campaigns on tight marketing deadlines.
  • Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
  • Design email templates on DreamWeaver and fine-tune it with HTML, and CSS.
  • Optimize emails for deliverability, mobile rendering, open rates, click-through rates, conversion and other KPIs.
  • Review HTML code in email to locate broken links.
  • Support CRM campaigns by facilitating the construction and launch of client emails to target audiences.
  • Show more

Marketing communications coordinator example responsibilities.

  • Manage the company's video library, training library and YouTube channel.
  • Manage and optimize website presence including HTML coding, creating new lading pages and custom image creation.
  • Co-developed regional, national and international trade show strategy including logistics, management, qualifying leads, communications and ROI tracking.
  • Develop web content, oversee SEO analysis, and promote brand awareness through print materials and email marketing efforts.
  • Interpret and gain a working knowledge of HTML coding and CSS for various web layouts.
  • Create project proposals using Indesign as well as handled their LinkedIn page and other office responsibilities.
  • Show more

Coordinator of email marketing vs marketing communications coordinator skills

Common coordinator of email marketing skills
  • Email Marketing, 20%
  • Digital Marketing, 10%
  • Marketing Campaigns, 7%
  • Salesforce, 5%
  • Salesforce Marketing Cloud, 5%
  • A/B, 5%
Common marketing communications coordinator skills
  • Press Releases, 7%
  • Project Management, 5%
  • Graphic Design, 5%
  • Proofreading, 5%
  • PowerPoint, 4%
  • Facebook, 4%

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