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The differences between coordinators of email marketing and marketing & events coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a coordinator of email marketing and a marketing & events coordinator. Additionally, a coordinator of email marketing has an average salary of $50,047, which is higher than the $41,447 average annual salary of a marketing & events coordinator.
The top three skills for a coordinator of email marketing include email marketing, digital marketing and marketing campaigns. The most important skills for a marketing & events coordinator are event planning, trade shows, and marketing campaigns.
| Coordinator Of Email Marketing | Marketing & Events Coordinator | |
| Yearly salary | $50,047 | $41,447 |
| Hourly rate | $24.06 | $19.93 |
| Growth rate | 19% | 19% |
| Number of jobs | 81,900 | 84,375 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 81% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
An email marketing coordinator is responsible for planning and sending out email marketing and promotional campaigns and other electronic communications platforms as required. Email marketing coordinators manage the creation of engaging digital content to sell goods and services and attract potential clients. They also analyze the current market trends to identify opportunities that would generate more revenue resources and increase the company's profitability. An email marketing coordinator responds to the potential customers' inquiries and concerns, set discussion appointments, and demonstrate product features as needed.
A marketing and events coordinator is responsible for planning, producing, and supervising the execution of communications and marketing plan activities such as promotions, collateral materials, and media. You are expected to create materials to deliver the company's messages to the media and the public. You will perform other tasks that may include overseeing and coordinating conferences, seminars, and meetings, planning the communications calendar to ensure the program is executed on time, and participating in budget management and development. You are also expected to ensure information accuracy through proofreading.
Coordinators of email marketing and marketing & events coordinators have different pay scales, as shown below.
| Coordinator Of Email Marketing | Marketing & Events Coordinator | |
| Average salary | $50,047 | $41,447 |
| Salary range | Between $32,000 And $75,000 | Between $31,000 And $54,000 |
| Highest paying City | - | Jersey City, NJ |
| Highest paying state | - | New Jersey |
| Best paying company | - | A.T. Kearney |
| Best paying industry | - | Start-up |
There are a few differences between a coordinator of email marketing and a marketing & events coordinator in terms of educational background:
| Coordinator Of Email Marketing | Marketing & Events Coordinator | |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 81% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between coordinators of email marketing' and marketing & events coordinators' demographics:
| Coordinator Of Email Marketing | Marketing & Events Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 39.0% Female, 61.0% | Male, 24.6% Female, 75.4% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.6% White, 67.7% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.8% White, 67.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |