Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between coordinators of email marketing and marketing leads can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a coordinator of email marketing, becoming a marketing lead takes usually requires 8-10 years. Additionally, a marketing lead has an average salary of $104,664, which is higher than the $50,047 average annual salary of a coordinator of email marketing.
The top three skills for a coordinator of email marketing include email marketing, digital marketing and marketing campaigns. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.
| Coordinator Of Email Marketing | Marketing Lead | |
| Yearly salary | $50,047 | $104,664 |
| Hourly rate | $24.06 | $50.32 |
| Growth rate | 19% | 10% |
| Number of jobs | 81,900 | 92,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 72% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
An email marketing coordinator is responsible for planning and sending out email marketing and promotional campaigns and other electronic communications platforms as required. Email marketing coordinators manage the creation of engaging digital content to sell goods and services and attract potential clients. They also analyze the current market trends to identify opportunities that would generate more revenue resources and increase the company's profitability. An email marketing coordinator responds to the potential customers' inquiries and concerns, set discussion appointments, and demonstrate product features as needed.
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Coordinators of email marketing and marketing leads have different pay scales, as shown below.
| Coordinator Of Email Marketing | Marketing Lead | |
| Average salary | $50,047 | $104,664 |
| Salary range | Between $32,000 And $75,000 | Between $74,000 And $146,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | California |
| Best paying company | - | Meta |
| Best paying industry | - | Technology |
There are a few differences between a coordinator of email marketing and a marketing lead in terms of educational background:
| Coordinator Of Email Marketing | Marketing Lead | |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between coordinators of email marketing' and marketing leads' demographics:
| Coordinator Of Email Marketing | Marketing Lead | |
| Average age | 37 | 39 |
| Gender ratio | Male, 39.0% Female, 61.0% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.6% White, 67.7% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |