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The differences between coordinators of email marketing and marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a coordinator of email marketing, becoming a marketing manager takes usually requires 8-10 years. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $50,047 average annual salary of a coordinator of email marketing.
The top three skills for a coordinator of email marketing include email marketing, digital marketing and marketing campaigns. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Coordinator Of Email Marketing | Marketing Manager | |
| Yearly salary | $50,047 | $104,550 |
| Hourly rate | $24.06 | $50.26 |
| Growth rate | 19% | 10% |
| Number of jobs | 81,900 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 75% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
An email marketing coordinator is responsible for planning and sending out email marketing and promotional campaigns and other electronic communications platforms as required. Email marketing coordinators manage the creation of engaging digital content to sell goods and services and attract potential clients. They also analyze the current market trends to identify opportunities that would generate more revenue resources and increase the company's profitability. An email marketing coordinator responds to the potential customers' inquiries and concerns, set discussion appointments, and demonstrate product features as needed.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Coordinators of email marketing and marketing managers have different pay scales, as shown below.
| Coordinator Of Email Marketing | Marketing Manager | |
| Average salary | $50,047 | $104,550 |
| Salary range | Between $32,000 And $75,000 | Between $71,000 And $153,000 |
| Highest paying City | - | Menlo Park, CA |
| Highest paying state | - | California |
| Best paying company | - | Meta |
| Best paying industry | - | Technology |
There are a few differences between a coordinator of email marketing and a marketing manager in terms of educational background:
| Coordinator Of Email Marketing | Marketing Manager | |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between coordinators of email marketing' and marketing managers' demographics:
| Coordinator Of Email Marketing | Marketing Manager | |
| Average age | 37 | 39 |
| Gender ratio | Male, 39.0% Female, 61.0% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.6% White, 67.7% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |