Coordinator of email marketing vs senior director of marketing

The differences between coordinators of email marketing and senior directors of marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a coordinator of email marketing, becoming a senior director of marketing takes usually requires 8-10 years. Additionally, a senior director of marketing has an average salary of $159,916, which is higher than the $50,047 average annual salary of a coordinator of email marketing.

The top three skills for a coordinator of email marketing include email marketing, digital marketing and marketing campaigns. The most important skills for a senior director of marketing are digital marketing, email marketing, and SR.

Coordinator of email marketing vs senior director of marketing overview

	Coordinator Of Email Marketing	Senior Director Of Marketing
Yearly salary	$50,047	$159,916
Hourly rate	$24.06	$76.88
Growth rate	19%	10%
Number of jobs	81,900	106,180
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 84%	Bachelor's Degree, 75%
Average age	37	39
Years of experience	6	10

What does a coordinator of email marketing do?

An email marketing coordinator is responsible for planning and sending out email marketing and promotional campaigns and other electronic communications platforms as required. Email marketing coordinators manage the creation of engaging digital content to sell goods and services and attract potential clients. They also analyze the current market trends to identify opportunities that would generate more revenue resources and increase the company's profitability. An email marketing coordinator responds to the potential customers' inquiries and concerns, set discussion appointments, and demonstrate product features as needed.

What does a senior director of marketing do?

A Senior Director of Marketing supervises all marketing operations of the company. They are also responsible for developing objectives and policies for the sales and marketing departments.

Coordinator of email marketing vs senior director of marketing salary

Coordinators of email marketing and senior directors of marketing have different pay scales, as shown below.

	Coordinator Of Email Marketing	Senior Director Of Marketing
Average salary	$50,047	$159,916
Salary range	Between $32,000 And $75,000	Between $112,000 And $226,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	Washington Prime Group
Best paying industry	-	Media

Differences between coordinator of email marketing and senior director of marketing education

There are a few differences between a coordinator of email marketing and a senior director of marketing in terms of educational background:

	Coordinator Of Email Marketing	Senior Director Of Marketing
Most common degree	Bachelor's Degree, 84%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Coordinator of email marketing vs senior director of marketing demographics

Here are the differences between coordinators of email marketing' and senior directors of marketing' demographics:

	Coordinator Of Email Marketing	Senior Director Of Marketing
Average age	37	39
Gender ratio	Male, 39.0% Female, 61.0%	Male, 57.9% Female, 42.1%
Race ratio	Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.6% White, 67.7% American Indian and Alaska Native, 0.1%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between coordinator of email marketing and senior director of marketing duties and responsibilities

Coordinator of email marketing example responsibilities.

Lead email QA & segmentation to execute and launch campaigns on tight marketing deadlines.
Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
Design email templates on DreamWeaver and fine-tune it with HTML, and CSS.
Optimize emails for deliverability, mobile rendering, open rates, click-through rates, conversion and other KPIs.
Review HTML code in email to locate broken links.
Support CRM campaigns by facilitating the construction and launch of client emails to target audiences.

Senior director of marketing example responsibilities.

Architect EMEA demand creation/direct response model to manage and measure sales pipeline.
Create and lead WW standard deployment of marketing tools for EMEA and APAC.
Manage and initiate the development of first marketing department for regional start-up healthcare chain.
Lead support of marketing programs for the dealer partner channel co-op programs, MDF and advertising campaigns.
Lead cross functional teams of company operations, franchisees and finance to build co-op marketing plans to drive profitable sales.
Rehabilitate Salesforce implementation that lead to proper pipeline management, sales forecasting, and customer communication.

Coordinator of email marketing vs senior director of marketing skills

Common coordinator of email marketing skills

Email Marketing, 20%
Digital Marketing, 10%
Marketing Campaigns, 7%
Salesforce, 5%
Salesforce Marketing Cloud, 5%
A/B, 5%

Common senior director of marketing skills

Digital Marketing, 19%
Email Marketing, 7%
SR, 7%
Integrated Marketing, 4%
Marketing Campaigns, 4%
Market Research, 4%

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Coordinator Of Email Marketing
Coordinator Of Email Marketing vs Senior Director Of Marketing

Updated January 8, 2025

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