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Coordinator of email marketing vs senior marketing analyst

The differences between coordinators of email marketing and senior marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a coordinator of email marketing and a senior marketing analyst. Additionally, a senior marketing analyst has an average salary of $83,321, which is higher than the $50,047 average annual salary of a coordinator of email marketing.

The top three skills for a coordinator of email marketing include email marketing, digital marketing and marketing campaigns. The most important skills for a senior marketing analyst are tableau, digital marketing, and SQL.

Coordinator of email marketing vs senior marketing analyst overview

Coordinator Of Email MarketingSenior Marketing Analyst
Yearly salary$50,047$83,321
Hourly rate$24.06$40.06
Growth rate19%19%
Number of jobs81,900110,012
Job satisfaction--
Most common degreeBachelor's Degree, 84%Bachelor's Degree, 75%
Average age3737
Years of experience66

What does a coordinator of email marketing do?

An email marketing coordinator is responsible for planning and sending out email marketing and promotional campaigns and other electronic communications platforms as required. Email marketing coordinators manage the creation of engaging digital content to sell goods and services and attract potential clients. They also analyze the current market trends to identify opportunities that would generate more revenue resources and increase the company's profitability. An email marketing coordinator responds to the potential customers' inquiries and concerns, set discussion appointments, and demonstrate product features as needed.

What does a senior marketing analyst do?

A senior marketing analyst is an executive professional who directs and implements strategies for sales, advertising, and general market placement for a company. Senior marketing analysts are required to gather and analyze numerical data that covers areas such as demographics, consumer purchasing behavior, and consumer income. They use surveys and interpretive data to make assessments of current marketing initiatives within the company. Senior marketing analysts must also create detailed reports and present them to any brand managers within the company as well as marketing, advertising, and sales teams.

Coordinator of email marketing vs senior marketing analyst salary

Coordinators of email marketing and senior marketing analysts have different pay scales, as shown below.

Coordinator Of Email MarketingSenior Marketing Analyst
Average salary$50,047$83,321
Salary rangeBetween $32,000 And $75,000Between $63,000 And $109,000
Highest paying City-San Francisco, CA
Highest paying state-Washington
Best paying company-Credit Karma
Best paying industry-Finance

Differences between coordinator of email marketing and senior marketing analyst education

There are a few differences between a coordinator of email marketing and a senior marketing analyst in terms of educational background:

Coordinator Of Email MarketingSenior Marketing Analyst
Most common degreeBachelor's Degree, 84%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Coordinator of email marketing vs senior marketing analyst demographics

Here are the differences between coordinators of email marketing' and senior marketing analysts' demographics:

Coordinator Of Email MarketingSenior Marketing Analyst
Average age3737
Gender ratioMale, 39.0% Female, 61.0%Male, 51.7% Female, 48.3%
Race ratioBlack or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.6% White, 67.7% American Indian and Alaska Native, 0.1%Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 65.0% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between coordinator of email marketing and senior marketing analyst duties and responsibilities

Coordinator of email marketing example responsibilities.

  • Lead email QA & segmentation to execute and launch campaigns on tight marketing deadlines.
  • Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
  • Design email templates on DreamWeaver and fine-tune it with HTML, and CSS.
  • Optimize emails for deliverability, mobile rendering, open rates, click-through rates, conversion and other KPIs.
  • Review HTML code in email to locate broken links.
  • Support CRM campaigns by facilitating the construction and launch of client emails to target audiences.
  • Show more

Senior marketing analyst example responsibilities.

  • Implement data visualization tools on top of it and achieve the goal of centralize reporting and consistency in metircs.
  • Manage cross-sell efforts including optimizing and identifying placements and utilizing Omniture to create performance reports.
  • Discover a need for new SEO optimize support pages.
  • Perform segmentation using Pardot and Salesforce to locate prospects for campaigns.
  • Maintain health of implementation progress and account revenue by creating reports and dashboards in SalesForce.
  • Report on and generate analysis of test results, using basis point comparisons to KPIs and significance calculations.
  • Show more

Coordinator of email marketing vs senior marketing analyst skills

Common coordinator of email marketing skills
  • Email Marketing, 20%
  • Digital Marketing, 10%
  • Marketing Campaigns, 7%
  • Salesforce, 5%
  • Salesforce Marketing Cloud, 5%
  • A/B, 5%
Common senior marketing analyst skills
  • Tableau, 10%
  • Digital Marketing, 9%
  • SQL, 8%
  • Visualization, 8%
  • Data Analysis, 6%
  • PowerPoint, 5%

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