Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between corporate marketing managers and sales and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a corporate marketing manager and a sales and marketing manager. Additionally, a corporate marketing manager has an average salary of $93,247, which is higher than the $81,953 average annual salary of a sales and marketing manager.
The top three skills for a corporate marketing manager include digital marketing, marketing campaigns and integrated marketing. The most important skills for a sales and marketing manager are customer service, digital marketing, and customer satisfaction.
| Corporate Marketing Manager | Sales And Marketing Manager | |
| Yearly salary | $93,247 | $81,953 |
| Hourly rate | $44.83 | $39.40 |
| Growth rate | 10% | 10% |
| Number of jobs | 118,137 | 151,042 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
It is the responsibility of a corporate marketing manager to create and implement different marketing campaigns and programs. Typically, corporate marketing managers work full-time in an office or organization. The managers collate budgets and estimates for the marketing campaigns of the company. They are part of negotiations, prepare sales and advertising contracts, and assess the advertising materials to be used in campaigns. To become a good marketing manager, one must be adaptable, creative, has good teamwork skills, and has commercial awareness.
Marketing managers are experts in marketing a product or business. They take charge of a lot of responsibilities in the business. These include the integration of budgets and estimates for marketing campaigns, involvement in negotiations, and collaboration with advertising agencies. It is their job to research and develop marketing opportunities. They perform managerial duties in line with the company's operational goals. Also, they plan and implement new plans for the sales of the company.
Corporate marketing managers and sales and marketing managers have different pay scales, as shown below.
| Corporate Marketing Manager | Sales And Marketing Manager | |
| Average salary | $93,247 | $81,953 |
| Salary range | Between $63,000 And $136,000 | Between $43,000 And $154,000 |
| Highest paying City | - | Yonkers, NY |
| Highest paying state | - | New York |
| Best paying company | - | Meta |
| Best paying industry | - | Technology |
There are a few differences between a corporate marketing manager and a sales and marketing manager in terms of educational background:
| Corporate Marketing Manager | Sales And Marketing Manager | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between corporate marketing managers' and sales and marketing managers' demographics:
| Corporate Marketing Manager | Sales And Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 45.4% Female, 54.6% | Male, 59.8% Female, 40.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |