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Cosmetic counter manager vs visual merchandising manager

The differences between cosmetic counter managers and visual merchandising managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a cosmetic counter manager and a visual merchandising manager. Additionally, a visual merchandising manager has an average salary of $97,250, which is higher than the $39,207 average annual salary of a cosmetic counter manager.

The top three skills for a cosmetic counter manager include product knowledge, make-up and customer service. The most important skills for a visual merchandising manager are customer service, POS, and store operations.

Cosmetic counter manager vs visual merchandising manager overview

Cosmetic Counter ManagerVisual Merchandising Manager
Yearly salary$39,207$97,250
Hourly rate$18.85$46.75
Growth rate-10%
Number of jobs18,99223,486
Job satisfaction--
Most common degreeBachelor's Degree, 46%Bachelor's Degree, 65%
Average age4343
Years of experience66

What does a cosmetic counter manager do?

A cosmetic counter manager is responsible for overseeing a cosmetic counter's daily operations, ensuring optimal service, and ensuring client satisfaction. They set priorities and objectives, recruit and train staff, develop strategies to improve productivity, monitor operations, and maintain a high level of productivity and service. They may also participate in greeting customers and assisting them as needed. A cosmetic counter manager empowers staff to reach the daily sales targets.

What does a visual merchandising manager do?

A visual merchandising manager is responsible for facilitating the arrangement of visual displays to attract customers to purchase the products. Visual merchandising managers monitor the sales performance of the store and develop effective merchandise strategies to boost revenues and increase profitability. They also assist in creating promotional events and discount offers, as well as designing the store's layout during special occasions. A visual merchandising manager must have excellent leadership and communication skills, especially on guiding the staff's performance and implementing techniques to maximize productivity.

Cosmetic counter manager vs visual merchandising manager salary

Cosmetic counter managers and visual merchandising managers have different pay scales, as shown below.

Cosmetic Counter ManagerVisual Merchandising Manager
Average salary$39,207$97,250
Salary rangeBetween $30,000 And $50,000Between $67,000 And $139,000
Highest paying City-Bridgeport, CT
Highest paying state-Rhode Island
Best paying company-Meta
Best paying industry-Retail

Differences between cosmetic counter manager and visual merchandising manager education

There are a few differences between a cosmetic counter manager and a visual merchandising manager in terms of educational background:

Cosmetic Counter ManagerVisual Merchandising Manager
Most common degreeBachelor's Degree, 46%Bachelor's Degree, 65%
Most common majorBusinessSpecialized Sales And Merchandising
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Cosmetic counter manager vs visual merchandising manager demographics

Here are the differences between cosmetic counter managers' and visual merchandising managers' demographics:

Cosmetic Counter ManagerVisual Merchandising Manager
Average age4343
Gender ratioMale, 7.9% Female, 92.1%Male, 31.7% Female, 68.3%
Race ratioBlack or African American, 8.4% Unknown, 4.6% Hispanic or Latino, 17.7% Asian, 6.9% White, 61.7% American Indian and Alaska Native, 0.7%Black or African American, 8.5% Unknown, 4.7% Hispanic or Latino, 18.0% Asian, 7.0% White, 61.2% American Indian and Alaska Native, 0.7%
LGBT Percentage9%9%

Differences between cosmetic counter manager and visual merchandising manager duties and responsibilities

Cosmetic counter manager example responsibilities.

  • Manage accounting functions on a daily basis, AR/AP, and cash handling using QuickBooks.
  • Manage the Clarins counter, charge with a prime objective of developing brand awareness of the French base cosmetics line.
  • Manage accounts payable/receivable, administering an expansive QuickBooks database.
  • Educate coworkers and customers about Chanel's makeup, skincare, and fragrance lines.
  • Operate AS400 and JDE shipping systems efficiently and accurately.
  • Ensure proper SIMS on-hand qualitiess of all merchandise in cosmetic dept.
  • Show more

Visual merchandising manager example responsibilities.

  • Manage entire inventory including receiving, store transfers, RTV's, and damages.
  • Purchase and manage apparel, footwear and accessories inventory for successful regional outdoor and lifestyle retailer.
  • Supervise the implementation of visual plan-o-grams and displays; replenish merchandise by receiving product through trucks and back stock.
  • Install POS collateral as well as new shop concepts and direct departmental floor moves to create an inviting shopping experience.
  • Act as the creative force behind client presentations (PowerPoint) for Disney, AMC, and national cable TV channels.
  • Ensure plan-o-grams are completed timely and correctly.
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Cosmetic counter manager vs visual merchandising manager skills

Common cosmetic counter manager skills
  • Product Knowledge, 34%
  • Make-Up, 19%
  • Customer Service, 11%
  • Customer Relationships, 8%
  • Customer Preferences, 4%
  • POS, 4%
Common visual merchandising manager skills
  • Customer Service, 16%
  • POS, 6%
  • Store Operations, 6%
  • Ladders, 6%
  • Direct Reports, 5%
  • Loss Prevention, 5%