Counter sales representative vs sales representative

The differences between counter sales representatives and sales representatives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a sales representative has an average salary of $56,591, which is higher than the $33,527 average annual salary of a counter sales representative.

The top three skills for a counter sales representative include taking care, continuous improvement and good communication. The most important skills for a sales representative are sales process, product knowledge, and customer service.

Counter sales representative vs sales representative overview

	Counter Sales Representative	Sales Representative
Yearly salary	$33,527	$56,591
Hourly rate	$16.12	$27.21
Growth rate	4%	4%
Number of jobs	183,752	205,456
Job satisfaction	-	4.33
Most common degree	Bachelor's Degree, 37%	Bachelor's Degree, 54%
Average age	43	47
Years of experience	-	4

What does a counter sales representative do?

A counter sales representative is in charge of assisting customers in retail establishments, ensuring an efficient service for customer satisfaction. Their responsibilities include greeting customers to identify their needs, processing orders and payments, answering product inquiries, and offering other products and services when an opportunity arises. They may also address issues and concerns, resolving them promptly and professionally. Furthermore, as a counter sales representative, it is essential to maintain an active line of communication with staff and manager, coordinating at all times for a smoother workflow.

What does a sales representative do?

Sales representatives primarily sell the company's products and services to businesses or organizations. They should be adept at closing out sales, negotiating, and providing customer service. They should be knowledgeable about the products or services of the manufacturer or producer they represent. They must also have strong analytical skills that would help them in coming up with cost-benefit analysis in assessing the current roster of clients and even prospective ones. Sales representatives should also be able to maintain good working relationships with all involved stakeholders, especially clients.

Counter sales representative vs sales representative salary

Counter sales representatives and sales representatives have different pay scales, as shown below.

	Counter Sales Representative	Sales Representative
Average salary	$33,527	$56,591
Salary range	Between $26,000 And $43,000	Between $33,000 And $94,000
Highest paying City	San Jose, CA	Boston, MA
Highest paying state	Delaware	Massachusetts
Best paying company	Steel & Pipe Supply Co Inc	Google
Best paying industry	Manufacturing	Pharmaceutical

Differences between counter sales representative and sales representative education

There are a few differences between a counter sales representative and a sales representative in terms of educational background:

	Counter Sales Representative	Sales Representative
Most common degree	Bachelor's Degree, 37%	Bachelor's Degree, 54%
Most common major	Business	Business
Most common college	-	SUNY College of Technology at Alfred

Counter sales representative vs sales representative demographics

Here are the differences between counter sales representatives' and sales representatives' demographics:

	Counter Sales Representative	Sales Representative
Average age	43	47
Gender ratio	Male, 61.6% Female, 38.4%	Male, 58.1% Female, 41.9%
Race ratio	Black or African American, 10.3% Unknown, 6.7% Hispanic or Latino, 19.9% Asian, 6.7% White, 55.9% American Indian and Alaska Native, 0.5%	Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.5% Asian, 5.2% White, 72.5% American Indian and Alaska Native, 0.2%
LGBT Percentage	4%	6%

Differences between counter sales representative and sales representative duties and responsibilities

Counter sales representative example responsibilities.

Manage accounts and create invoices via QuickBooks.
Receive incoming calls, make outbound calls, and help walk-ins to assist customers with HVAC and plumbing products.
Wait on in store customers, using POS.
Help service technicians with questions and troubleshooting of HVAC products and equipment.
Used prior experience to provide detail technical support and advice for HVAC repairs.
Prepare meals, and meticulous detail to cleanliness and smooth functionality for daily use.

Sales representative example responsibilities.

Manage prospective leads and existing accounts through a CRM platform to accurately forecast revenue and develop long-term business partnerships.
Manage and create all content distribute via various social media outlets: Facebook, twitter, feedback blogs, etc.
Search for procurement contracts, attend trade shows, design flyers, postcards, etc.
Utilize POS sales software to maintain monetary sales information produce reports for organizational review.
Develop and maintain business relationships with businesses and policyholders using establish methods such as customer relationship management CRM.
Handle administrative and sales duties as Jr.

Counter sales representative vs sales representative skills

Common counter sales representative skills

Taking Care, 18%
Continuous Improvement, 9%
Good Communication, 9%
Class Customer Service, 9%
Customer Satisfaction, 8%
Customer Feedback, 8%

Common sales representative skills

Sales Process, 9%
Product Knowledge, 9%
Customer Service, 7%
CRM, 6%
Business Development, 6%
Sales REP, 5%

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Counter Sales Representative
Counter Sales Representative vs Sales Representative

Updated January 8, 2025

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