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Country manager vs store manager

The differences between country managers and store managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a country manager and a store manager. Additionally, a country manager has an average salary of $99,341, which is higher than the $46,950 average annual salary of a store manager.

The top three skills for a country manager include logistics, business development and business strategy. The most important skills for a store manager are store management, retail store, and customer service.

Country manager vs store manager overview

Country ManagerStore Manager
Yearly salary$99,341$46,950
Hourly rate$47.76$22.57
Growth rate6%6%
Number of jobs309,722446,127
Job satisfaction-5
Most common degreeBachelor's Degree, 59%Bachelor's Degree, 48%
Average age4444
Years of experience66

What does a country manager do?

A Country Manager oversees a company's operations in a different region or country, ensuring corporate expansions run smoothly and efficiently. They are responsible for establishing objectives and guidelines, conducting market research and analysis to find international business and client opportunities, developing strategic plans for revenue growth and brand awareness, and monitoring sales, generating progress reports regularly. Should there be conflicts or issues, it is also their responsibility to resolve them right away. Moreover, a Country Manager leads and encourages staff to reach goals while implementing the company's standards and policies.

What does a store manager do?

A store manager is responsible for monitoring the daily operations, making sure of its smooth and efficient performance with the best services provided to the customers. Store managers' duty also includes tracking the budget of the store to ensure that all expenses are meeting the sales goals. A store manager must also be able to plan and share strategies to boost sales performance and provide the needed support for the employees by communicating with them regularly, listening on suggestions, and taking necessary actions for complaints as required.

Country manager vs store manager salary

Country managers and store managers have different pay scales, as shown below.

Country ManagerStore Manager
Average salary$99,341$46,950
Salary rangeBetween $56,000 And $173,000Between $30,000 And $73,000
Highest paying CityNew York, NYWashington, DC
Highest paying stateNew YorkDelaware
Best paying companyGenentechMeta
Best paying industryEnergyManufacturing

Differences between country manager and store manager education

There are a few differences between a country manager and a store manager in terms of educational background:

Country ManagerStore Manager
Most common degreeBachelor's Degree, 59%Bachelor's Degree, 48%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Country manager vs store manager demographics

Here are the differences between country managers' and store managers' demographics:

Country ManagerStore Manager
Average age4444
Gender ratioMale, 85.6% Female, 14.4%Male, 51.2% Female, 48.8%
Race ratioBlack or African American, 6.2% Unknown, 4.3% Hispanic or Latino, 15.2% Asian, 6.4% White, 67.5% American Indian and Alaska Native, 0.5%Black or African American, 6.1% Unknown, 4.3% Hispanic or Latino, 15.1% Asian, 6.3% White, 67.6% American Indian and Alaska Native, 0.5%
LGBT Percentage10%10%

Differences between country manager and store manager duties and responsibilities

Country manager example responsibilities.

  • Achieve 3pp in EBITDA growth from 2015 and 9pp vs budget.
  • Manage Striderite's offshore sourcing operations in the Caribbean.
  • Manage two to four grants annually, totaling 1-2 million USD each year.
  • Manage billing, payroll, and other necessary fix and variable costs, maintaining profit growth year to year.
  • Lead internal risk management processes of all in-country associate parties, including final assessments/decisions.
  • Support search engine marketing (SEM) and search engine optimization (SEO) campaigns.
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Store manager example responsibilities.

  • Store achieve highest UPT in company for FY11.
  • Assist the DM and help to manage the district in her absence.
  • Manage the store's inventory with GNC guidelines; receiving, checking and shelving all merchandising orders.
  • Train and develop to manage multi-unit operations.
  • Create implementation plans to support execution of Starbucks initiatives to achieve both operational excellence and business results.
  • Develop and implement operational strategies utilizing less payroll expenses and allot hour usage to accomplish logistical and operational excellence.
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Country manager vs store manager skills

Common country manager skills
  • Logistics, 13%
  • Business Development, 9%
  • Business Strategy, 8%
  • Product Development, 7%
  • Revenue Growth, 6%
  • Human Resources, 4%
Common store manager skills
  • Store Management, 8%
  • Retail Store, 5%
  • Customer Service, 5%
  • PET, 5%
  • Loss Prevention, 5%
  • Sales Floor, 4%

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