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The differences between creative marketing managers and marketing program managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a creative marketing manager and a marketing program manager. Additionally, a marketing program manager has an average salary of $86,807, which is higher than the $63,948 average annual salary of a creative marketing manager.
The top three skills for a creative marketing manager include digital marketing, marketing campaigns and email campaigns. The most important skills for a marketing program manager are digital marketing, project management, and marketing campaigns.
| Creative Marketing Manager | Marketing Program Manager | |
| Yearly salary | $63,948 | $86,807 |
| Hourly rate | $30.74 | $41.73 |
| Growth rate | 10% | 10% |
| Number of jobs | 111,300 | 173,228 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Creative marketing managers primarily direct and lead both the design and production of marketing audio and visual materials. The managers establish and implement the design and format processes and standards in producing high quality and consistent results. They put together budgets and estimates for marketing campaigns and submit them for approval. It is their job to prepare sales and advertise contracts. Also, they review advertising materials such as print. Skills needed in this job include marketing, negotiation, and communication.
The job of marketing program managers is to create marketing campaigns for a company's programs and products. They often work closely with the sales and advertising managers and assist in developing pricing strategy and monitoring marketing trends. As a marketing program manager, you are responsible for implementing programs that aim to maximize business revenue. Other duties may include maintaining the segmentation of marketing database, participating in the evaluation of marketing technology, and analyzing the performance of webinars, emails, and campaigns.
Creative marketing managers and marketing program managers have different pay scales, as shown below.
| Creative Marketing Manager | Marketing Program Manager | |
| Average salary | $63,948 | $86,807 |
| Salary range | Between $38,000 And $107,000 | Between $64,000 And $116,000 |
| Highest paying City | San Mateo, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Apple | Meta |
| Best paying industry | - | Transportation |
There are a few differences between a creative marketing manager and a marketing program manager in terms of educational background:
| Creative Marketing Manager | Marketing Program Manager | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 78% |
| Most common major | Graphic Design | Business |
| Most common college | University of Wisconsin - Madison | University of Georgia |
Here are the differences between creative marketing managers' and marketing program managers' demographics:
| Creative Marketing Manager | Marketing Program Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 50.4% Female, 49.6% | Male, 38.7% Female, 61.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |