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Customer development manager vs sales development manager

The differences between customer development managers and sales development managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a customer development manager and a sales development manager. Additionally, a sales development manager has an average salary of $102,790, which is higher than the $91,979 average annual salary of a customer development manager.

The top three skills for a customer development manager include customer service, POS and java. The most important skills for a sales development manager are SDR, salesforce, and customer service.

Customer development manager vs sales development manager overview

Customer Development ManagerSales Development Manager
Yearly salary$91,979$102,790
Hourly rate$44.22$49.42
Growth rate7%7%
Number of jobs90,252171,101
Job satisfaction--
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 77%
Average age4545
Years of experience44

What does a customer development manager do?

A customer development manager is responsible for planning and coordinating product sales to ensure that the customers' needs are met consistently and constantly. It is your job to look for growth opportunities, understand customers, categories, and consumers to increase sales, and coordinate with other departments to fulfill the needs of customers. As a customer development manager, you will be responsible for creating sales proposals and overseeing target customers in a bid to achieve KPIs and sales targets. Additionally, you are also expected to communicate with vendors to ensure that products are delivered on time.

What does a sales development manager do?

Sales Development Managers oversee a specific function in the sales department. They are in charge of creating sales pitches, communication tools, and strategies to boost the company's sales performance. They may be assigned to do these activities for a specific product or service or for the whole product line of the organization. Sales Development Managers are also expected to create branding images that will help their sales strategies. They are required to fully understand the company's history, image, and target market. This will ensure that the branding and sales strategies they create are in line with the company's values.

Customer development manager vs sales development manager salary

Customer development managers and sales development managers have different pay scales, as shown below.

Customer Development ManagerSales Development Manager
Average salary$91,979$102,790
Salary rangeBetween $66,000 And $127,000Between $66,000 And $157,000
Highest paying CityBeaverton, ORSan Francisco, CA
Highest paying stateConnecticutNew Hampshire
Best paying companyGCP Applied TechnologiesEveryday Health
Best paying industryEducationManufacturing

Differences between customer development manager and sales development manager education

There are a few differences between a customer development manager and a sales development manager in terms of educational background:

Customer Development ManagerSales Development Manager
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 77%
Most common majorBusinessBusiness
Most common collegeNorthwestern UniversityNorthwestern University

Customer development manager vs sales development manager demographics

Here are the differences between customer development managers' and sales development managers' demographics:

Customer Development ManagerSales Development Manager
Average age4545
Gender ratioMale, 61.4% Female, 38.6%Male, 67.8% Female, 32.2%
Race ratioBlack or African American, 9.8% Unknown, 5.5% Hispanic or Latino, 16.6% Asian, 4.2% White, 63.3% American Indian and Alaska Native, 0.5%Black or African American, 10.4% Unknown, 5.5% Hispanic or Latino, 16.6% Asian, 4.4% White, 62.6% American Indian and Alaska Native, 0.5%
LGBT Percentage18%18%

Differences between customer development manager and sales development manager duties and responsibilities

Customer development manager example responsibilities.

  • Lead a cross-functional team to build HRIS project into the Rollins CRM system.
  • Standardize an SDLC process to better manage how projects are develop, test, and release.
  • Manage all promotions, account updates, and division sign-offs on POS, racks, shippers, etc.
  • Manage all design, front end / UI coding, marketing, and multimedia tasks, across all of the projects.
  • Manage and monitor customer promotional activity and trade spending to ensure strategic alignment and maximum ROI.
  • Develop web pages, using HTML, CSS, and JavaScript.
  • Show more

Sales development manager example responsibilities.

  • Create the communication of leads into the sales CRM to be follow up on by the inside sales force.
  • Develop and manage customized patient education programs for nationwide distribution through healthcare nonprofit associations by securing third-party pharmaceutical sponsorship.
  • Conduct healthcare need assessments for prospective assist living residents.
  • Maintain CRM customer database for assign and newly develop customers.
  • Generate week-over-week sales snapshots for management that identify actionable insights to improve market share in territory.
  • Create ad sales materials for lifestyle category editorial content packages as well as determined optimal pricing models to maximize revenue earnings.
  • Show more

Customer development manager vs sales development manager skills

Common customer development manager skills
  • Customer Service, 13%
  • POS, 11%
  • Java, 6%
  • JavaScript, 5%
  • HTML, 4%
  • Data Analysis, 4%
Common sales development manager skills
  • SDR, 9%
  • Salesforce, 7%
  • Customer Service, 7%
  • CRM, 5%
  • Sales Process, 5%
  • Business Development, 5%

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