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The differences between customer marketing managers and assistant marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a customer marketing manager and an assistant marketing manager. Additionally, a customer marketing manager has an average salary of $98,889, which is higher than the $94,094 average annual salary of an assistant marketing manager.
The top three skills for a customer marketing manager include project management, customer satisfaction and digital marketing. The most important skills for an assistant marketing manager are digital marketing, marketing campaigns, and project management.
| Customer Marketing Manager | Assistant Marketing Manager | |
| Yearly salary | $98,889 | $94,094 |
| Hourly rate | $47.54 | $45.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 137,846 | 82,527 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A customer marketing manager focuses on devising strategies for customer satisfaction. One of their primary responsibilities revolves around producing reports and presentations, reaching out to clients through calls and correspondence, building rapport with customers while helping them meet their needs, and maintaining records of all transactions. There are also instances when a marketing manager must discuss products and policies to clients, address issues and concerns, and provide corrective measures. Furthermore, as a manager, it is essential to implement all regulations and standards with the team.
An assistant marketing manager is primarily responsible for overseeing marketing operations, reaching sales targets and boosting brand awareness. There are also instances where one must coordinate with various marketing staff to develop plans and strategies, utilize knowledge on trends to determine new opportunities, conduct marketing projects and campaigns, and produce sales forecasts from financial data. Furthermore, an assistant marketing manager may perform clerical duties such as delivering progress reports and presentations, managing schedules, and responding to calls and inquiries.
Customer marketing managers and assistant marketing managers have different pay scales, as shown below.
| Customer Marketing Manager | Assistant Marketing Manager | |
| Average salary | $98,889 | $94,094 |
| Salary range | Between $70,000 And $138,000 | Between $64,000 And $136,000 |
| Highest paying City | San Francisco, CA | Portsmouth, VA |
| Highest paying state | California | Virginia |
| Best paying company | Bain & Company | General Motors |
| Best paying industry | Education | Finance |
There are a few differences between a customer marketing manager and an assistant marketing manager in terms of educational background:
| Customer Marketing Manager | Assistant Marketing Manager | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between customer marketing managers' and assistant marketing managers' demographics:
| Customer Marketing Manager | Assistant Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 46.3% Female, 53.7% | Male, 39.0% Female, 61.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |