Customer marketing manager vs brand manager

The differences between customer marketing managers and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a customer marketing manager and a brand manager. Additionally, a customer marketing manager has an average salary of $98,889, which is higher than the $97,789 average annual salary of a brand manager.

The top three skills for a customer marketing manager include project management, customer satisfaction and digital marketing. The most important skills for a brand manager are brand management, digital marketing, and customer service.

Customer marketing manager vs brand manager overview

	Customer Marketing Manager	Brand Manager
Yearly salary	$98,889	$97,789
Hourly rate	$47.54	$47.01
Growth rate	10%	10%
Number of jobs	137,846	127,429
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a customer marketing manager do?

A customer marketing manager focuses on devising strategies for customer satisfaction. One of their primary responsibilities revolves around producing reports and presentations, reaching out to clients through calls and correspondence, building rapport with customers while helping them meet their needs, and maintaining records of all transactions. There are also instances when a marketing manager must discuss products and policies to clients, address issues and concerns, and provide corrective measures. Furthermore, as a manager, it is essential to implement all regulations and standards with the team.

What does a brand manager do?

A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.

Customer marketing manager vs brand manager salary

Customer marketing managers and brand managers have different pay scales, as shown below.

	Customer Marketing Manager	Brand Manager
Average salary	$98,889	$97,789
Salary range	Between $70,000 And $138,000	Between $72,000 And $131,000
Highest paying City	San Francisco, CA	Parsippany-Troy Hills, NJ
Highest paying state	California	Rhode Island
Best paying company	Bain & Company	Meta
Best paying industry	Education	Manufacturing

Differences between customer marketing manager and brand manager education

There are a few differences between a customer marketing manager and a brand manager in terms of educational background:

	Customer Marketing Manager	Brand Manager
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Customer marketing manager vs brand manager demographics

Here are the differences between customer marketing managers' and brand managers' demographics:

	Customer Marketing Manager	Brand Manager
Average age	39	39
Gender ratio	Male, 46.3% Female, 53.7%	Male, 51.5% Female, 48.5%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between customer marketing manager and brand manager duties and responsibilities

Customer marketing manager example responsibilities.

Manage event budget and conduct final written analysis of show ROI to determine event quality and future participation.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Represent CRM team steering channel development opportunity and priority increasing web merchandising and email marketing utilization and optimization.
Support development of new POS material, coordinating testing and building data blocks on sales performance and brand recognition.
Revamp reporting and campaign tracking systems to accurately measure incremental revenue impact and ROI.
Streamline lead process and enable more accurate campaign performance analysis by optimizing marketing automation and CRM system.

Brand manager example responsibilities.

Direct and coordinate photo shoots; conduct live training sessions; manage marketing asset library; CRM strategy.
Manage paid search campaigns including keyword generation, ad copy testing, landing page optimization, PPC and SEM.
Manage global product development teams with cross-functional oversight for manufacturing, sourcing, finance, design and supply chain management.
Manage POS merchandising and distribution of promotional items.
Develop and manage new health brand strategy including creation of healthcare professional/dietitian program.
Obtain certification through a cheese and wine class.

Customer marketing manager vs brand manager skills

Common customer marketing manager skills

Project Management, 16%
Customer Satisfaction, 13%
Digital Marketing, 8%
Product Line, 8%
Marketing Campaigns, 4%
CRM, 4%

Common brand manager skills

Brand Management, 8%
Digital Marketing, 7%
Customer Service, 5%
Project Management, 5%
Brand Marketing, 5%
Product Development, 4%

Customer Marketing Manager vs. similar jobs

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Customer Marketing Manager
Customer Marketing Manager vs Brand Manager

Updated January 8, 2025

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