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The differences between customer marketing managers and brand marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a customer marketing manager and a brand marketing manager. Additionally, a customer marketing manager has an average salary of $98,889, which is higher than the $91,940 average annual salary of a brand marketing manager.
The top three skills for a customer marketing manager include project management, customer satisfaction and digital marketing. The most important skills for a brand marketing manager are brand marketing, digital marketing, and marketing campaigns.
| Customer Marketing Manager | Brand Marketing Manager | |
| Yearly salary | $98,889 | $91,940 |
| Hourly rate | $47.54 | $44.20 |
| Growth rate | 10% | 10% |
| Number of jobs | 137,846 | 108,824 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A customer marketing manager focuses on devising strategies for customer satisfaction. One of their primary responsibilities revolves around producing reports and presentations, reaching out to clients through calls and correspondence, building rapport with customers while helping them meet their needs, and maintaining records of all transactions. There are also instances when a marketing manager must discuss products and policies to clients, address issues and concerns, and provide corrective measures. Furthermore, as a manager, it is essential to implement all regulations and standards with the team.
A brand marketing manager is an individual who ensures that efficient execution of business plans is achieved to meet future brand expectations and targets of a company. Brand marketing managers need to ensure brand integrity by guiding efforts across multiple media channels such as television, radio, and paid social media. They are required to work closely with the brand marketing management team to review and approve all branded elements for advertising and launch materials. Brand marketing managers must also provide reports of brand performance and distribute them to the management and stakeholders.
Customer marketing managers and brand marketing managers have different pay scales, as shown below.
| Customer Marketing Manager | Brand Marketing Manager | |
| Average salary | $98,889 | $91,940 |
| Salary range | Between $70,000 And $138,000 | Between $64,000 And $131,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | Washington |
| Best paying company | Bain & Company | Morgan Lewis |
| Best paying industry | Education | Media |
There are a few differences between a customer marketing manager and a brand marketing manager in terms of educational background:
| Customer Marketing Manager | Brand Marketing Manager | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 79% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between customer marketing managers' and brand marketing managers' demographics:
| Customer Marketing Manager | Brand Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 46.3% Female, 53.7% | Male, 42.7% Female, 57.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |