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Customer marketing manager vs manager, field marketing

The differences between customer marketing managers and managers, field marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a customer marketing manager and a manager, field marketing. Additionally, a customer marketing manager has an average salary of $98,889, which is higher than the $93,296 average annual salary of a manager, field marketing.

The top three skills for a customer marketing manager include project management, customer satisfaction and digital marketing. The most important skills for a manager, field marketing are digital marketing, integrated marketing, and project management.

Customer marketing manager vs manager, field marketing overview

Customer Marketing ManagerManager, Field Marketing
Yearly salary$98,889$93,296
Hourly rate$47.54$44.85
Growth rate10%10%
Number of jobs137,846174,371
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 82%
Average age3939
Years of experience1010

What does a customer marketing manager do?

A customer marketing manager focuses on devising strategies for customer satisfaction. One of their primary responsibilities revolves around producing reports and presentations, reaching out to clients through calls and correspondence, building rapport with customers while helping them meet their needs, and maintaining records of all transactions. There are also instances when a marketing manager must discuss products and policies to clients, address issues and concerns, and provide corrective measures. Furthermore, as a manager, it is essential to implement all regulations and standards with the team.

What does a manager, field marketing do?

A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.

Customer marketing manager vs manager, field marketing salary

Customer marketing managers and managers, field marketing have different pay scales, as shown below.

Customer Marketing ManagerManager, Field Marketing
Average salary$98,889$93,296
Salary rangeBetween $70,000 And $138,000Between $68,000 And $127,000
Highest paying CitySan Francisco, CACarson City, NV
Highest paying stateCaliforniaNevada
Best paying companyBain & CompanyGoogle
Best paying industryEducationTechnology

Differences between customer marketing manager and manager, field marketing education

There are a few differences between a customer marketing manager and a manager, field marketing in terms of educational background:

Customer Marketing ManagerManager, Field Marketing
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 82%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Customer marketing manager vs manager, field marketing demographics

Here are the differences between customer marketing managers' and managers, field marketing' demographics:

Customer Marketing ManagerManager, Field Marketing
Average age3939
Gender ratioMale, 46.3% Female, 53.7%Male, 47.1% Female, 52.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between customer marketing manager and manager, field marketing duties and responsibilities

Customer marketing manager example responsibilities.

  • Manage event budget and conduct final written analysis of show ROI to determine event quality and future participation.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Represent CRM team steering channel development opportunity and priority increasing web merchandising and email marketing utilization and optimization.
  • Support development of new POS material, coordinating testing and building data blocks on sales performance and brand recognition.
  • Revamp reporting and campaign tracking systems to accurately measure incremental revenue impact and ROI.
  • Streamline lead process and enable more accurate campaign performance analysis by optimizing marketing automation and CRM system.
  • Show more

Manager, field marketing example responsibilities.

  • Lead development and deployment of national programs, campaigns, curriculum, e-mail marketing and CRM platforms.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Design and publish weekly PowerPoint review deck to senior regional leadership and global leadership teams.
  • Serve in marketing support role for Alcatel-Lucent products, solutions and services for Americas' region.
  • Coordinate product launch including all elements from background pictures, specification changes, and PowerPoint presentation.
  • Track and report against MDF spend/promotional campaign effectiveness and update monthly metric tracking/reports.
  • Show more

Customer marketing manager vs manager, field marketing skills

Common customer marketing manager skills
  • Project Management, 16%
  • Customer Satisfaction, 13%
  • Digital Marketing, 8%
  • Product Line, 8%
  • Marketing Campaigns, 4%
  • CRM, 4%
Common manager, field marketing skills
  • Digital Marketing, 9%
  • Integrated Marketing, 8%
  • Project Management, 5%
  • Salesforce, 5%
  • ROI, 5%
  • Marketing Campaigns, 4%

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