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The differences between customer marketing managers and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a customer marketing manager and a marketing account manager. Additionally, a customer marketing manager has an average salary of $98,889, which is higher than the $67,983 average annual salary of a marketing account manager.
The top three skills for a customer marketing manager include project management, customer satisfaction and digital marketing. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.
| Customer Marketing Manager | Marketing Account Manager | |
| Yearly salary | $98,889 | $67,983 |
| Hourly rate | $47.54 | $32.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 137,846 | 163,297 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A customer marketing manager focuses on devising strategies for customer satisfaction. One of their primary responsibilities revolves around producing reports and presentations, reaching out to clients through calls and correspondence, building rapport with customers while helping them meet their needs, and maintaining records of all transactions. There are also instances when a marketing manager must discuss products and policies to clients, address issues and concerns, and provide corrective measures. Furthermore, as a manager, it is essential to implement all regulations and standards with the team.
A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.
Customer marketing managers and marketing account managers have different pay scales, as shown below.
| Customer Marketing Manager | Marketing Account Manager | |
| Average salary | $98,889 | $67,983 |
| Salary range | Between $70,000 And $138,000 | Between $50,000 And $91,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | Washington |
| Best paying company | Bain & Company | American Tower |
| Best paying industry | Education | Energy |
There are a few differences between a customer marketing manager and a marketing account manager in terms of educational background:
| Customer Marketing Manager | Marketing Account Manager | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between customer marketing managers' and marketing account managers' demographics:
| Customer Marketing Manager | Marketing Account Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 46.3% Female, 53.7% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |