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The differences between customer marketing managers and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a customer marketing manager and a marketing manager. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $98,889 average annual salary of a customer marketing manager.
The top three skills for a customer marketing manager include project management, customer satisfaction and digital marketing. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Customer Marketing Manager | Marketing Manager | |
| Yearly salary | $98,889 | $104,550 |
| Hourly rate | $47.54 | $50.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 137,846 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A customer marketing manager focuses on devising strategies for customer satisfaction. One of their primary responsibilities revolves around producing reports and presentations, reaching out to clients through calls and correspondence, building rapport with customers while helping them meet their needs, and maintaining records of all transactions. There are also instances when a marketing manager must discuss products and policies to clients, address issues and concerns, and provide corrective measures. Furthermore, as a manager, it is essential to implement all regulations and standards with the team.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Customer marketing managers and marketing managers have different pay scales, as shown below.
| Customer Marketing Manager | Marketing Manager | |
| Average salary | $98,889 | $104,550 |
| Salary range | Between $70,000 And $138,000 | Between $71,000 And $153,000 |
| Highest paying City | San Francisco, CA | Menlo Park, CA |
| Highest paying state | California | California |
| Best paying company | Bain & Company | Meta |
| Best paying industry | Education | Technology |
There are a few differences between a customer marketing manager and a marketing manager in terms of educational background:
| Customer Marketing Manager | Marketing Manager | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between customer marketing managers' and marketing managers' demographics:
| Customer Marketing Manager | Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 46.3% Female, 53.7% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |