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The differences between customer marketing managers and marketing manager/project managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a customer marketing manager and a marketing manager/project manager. Additionally, a customer marketing manager has an average salary of $98,889, which is higher than the $78,368 average annual salary of a marketing manager/project manager.
The top three skills for a customer marketing manager include project management, customer satisfaction and digital marketing. The most important skills for a marketing manager/project manager are project management, digital marketing, and marketing campaigns.
| Customer Marketing Manager | Marketing Manager/Project Manager | |
| Yearly salary | $98,889 | $78,368 |
| Hourly rate | $47.54 | $37.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 137,846 | 187,949 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A customer marketing manager focuses on devising strategies for customer satisfaction. One of their primary responsibilities revolves around producing reports and presentations, reaching out to clients through calls and correspondence, building rapport with customers while helping them meet their needs, and maintaining records of all transactions. There are also instances when a marketing manager must discuss products and policies to clients, address issues and concerns, and provide corrective measures. Furthermore, as a manager, it is essential to implement all regulations and standards with the team.
A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.
Customer marketing managers and marketing manager/project managers have different pay scales, as shown below.
| Customer Marketing Manager | Marketing Manager/Project Manager | |
| Average salary | $98,889 | $78,368 |
| Salary range | Between $70,000 And $138,000 | Between $56,000 And $109,000 |
| Highest paying City | San Francisco, CA | Carson City, NV |
| Highest paying state | California | Nevada |
| Best paying company | Bain & Company | Meta |
| Best paying industry | Education | Technology |
There are a few differences between a customer marketing manager and a marketing manager/project manager in terms of educational background:
| Customer Marketing Manager | Marketing Manager/Project Manager | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between customer marketing managers' and marketing manager/project managers' demographics:
| Customer Marketing Manager | Marketing Manager/Project Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 46.3% Female, 53.7% | Male, 38.1% Female, 61.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |