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The differences between customer marketing managers and marketing supervisors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a customer marketing manager and a marketing supervisor. Additionally, a customer marketing manager has an average salary of $98,889, which is higher than the $64,304 average annual salary of a marketing supervisor.
The top three skills for a customer marketing manager include project management, customer satisfaction and digital marketing. The most important skills for a marketing supervisor are customer satisfaction, direct reports, and customer service.
| Customer Marketing Manager | Marketing Supervisor | |
| Yearly salary | $98,889 | $64,304 |
| Hourly rate | $47.54 | $30.92 |
| Growth rate | 10% | 10% |
| Number of jobs | 137,846 | 74,956 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 71% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A customer marketing manager focuses on devising strategies for customer satisfaction. One of their primary responsibilities revolves around producing reports and presentations, reaching out to clients through calls and correspondence, building rapport with customers while helping them meet their needs, and maintaining records of all transactions. There are also instances when a marketing manager must discuss products and policies to clients, address issues and concerns, and provide corrective measures. Furthermore, as a manager, it is essential to implement all regulations and standards with the team.
Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.
Customer marketing managers and marketing supervisors have different pay scales, as shown below.
| Customer Marketing Manager | Marketing Supervisor | |
| Average salary | $98,889 | $64,304 |
| Salary range | Between $70,000 And $138,000 | Between $45,000 And $90,000 |
| Highest paying City | San Francisco, CA | Dix Hills, NY |
| Highest paying state | California | New York |
| Best paying company | Bain & Company | Halliburton |
| Best paying industry | Education | Retail |
There are a few differences between a customer marketing manager and a marketing supervisor in terms of educational background:
| Customer Marketing Manager | Marketing Supervisor | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 71% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between customer marketing managers' and marketing supervisors' demographics:
| Customer Marketing Manager | Marketing Supervisor | |
| Average age | 39 | 39 |
| Gender ratio | Male, 46.3% Female, 53.7% | Male, 43.5% Female, 56.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |