Customer marketing manager vs regional marketing manager

The differences between customer marketing managers and regional marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a customer marketing manager and a regional marketing manager. Additionally, a customer marketing manager has an average salary of $98,889, which is higher than the $85,217 average annual salary of a regional marketing manager.

The top three skills for a customer marketing manager include project management, customer satisfaction and digital marketing. The most important skills for a regional marketing manager are digital marketing, integrated marketing, and marketing campaigns.

Customer marketing manager vs regional marketing manager overview

	Customer Marketing Manager	Regional Marketing Manager
Yearly salary	$98,889	$85,217
Hourly rate	$47.54	$40.97
Growth rate	10%	10%
Number of jobs	137,846	115,987
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 78%
Average age	39	39
Years of experience	10	10

What does a customer marketing manager do?

A customer marketing manager focuses on devising strategies for customer satisfaction. One of their primary responsibilities revolves around producing reports and presentations, reaching out to clients through calls and correspondence, building rapport with customers while helping them meet their needs, and maintaining records of all transactions. There are also instances when a marketing manager must discuss products and policies to clients, address issues and concerns, and provide corrective measures. Furthermore, as a manager, it is essential to implement all regulations and standards with the team.

What does a regional marketing manager do?

A Regional Marketing Manager plans and implements strategic marketing plans for an organization at a regional level. They analyze data, create recommendations, and write reports.

Customer marketing manager vs regional marketing manager salary

Customer marketing managers and regional marketing managers have different pay scales, as shown below.

	Customer Marketing Manager	Regional Marketing Manager
Average salary	$98,889	$85,217
Salary range	Between $70,000 And $138,000	Between $62,000 And $116,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	California	California
Best paying company	Bain & Company	AbbVie
Best paying industry	Education	Construction

Differences between customer marketing manager and regional marketing manager education

There are a few differences between a customer marketing manager and a regional marketing manager in terms of educational background:

	Customer Marketing Manager	Regional Marketing Manager
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 78%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Customer marketing manager vs regional marketing manager demographics

Here are the differences between customer marketing managers' and regional marketing managers' demographics:

	Customer Marketing Manager	Regional Marketing Manager
Average age	39	39
Gender ratio	Male, 46.3% Female, 53.7%	Male, 54.5% Female, 45.5%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between customer marketing manager and regional marketing manager duties and responsibilities

Customer marketing manager example responsibilities.

Manage event budget and conduct final written analysis of show ROI to determine event quality and future participation.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Represent CRM team steering channel development opportunity and priority increasing web merchandising and email marketing utilization and optimization.
Support development of new POS material, coordinating testing and building data blocks on sales performance and brand recognition.
Revamp reporting and campaign tracking systems to accurately measure incremental revenue impact and ROI.
Streamline lead process and enable more accurate campaign performance analysis by optimizing marketing automation and CRM system.

Regional marketing manager example responsibilities.

Coordinate and manage local grass roots marketing efforts to ensure delivery of the brand promise.
Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
Manage activities calendar and campaign results reporting findings to upper executives and salesforce.
Manage online and social media efforts for regional locations including Facebook, website announcements and updates.
Develop promotions which heighten brand awareness and maximize ROI.
Exceed company sales goals that help propel Samsung into being the leading mobile handset manufacturer in the region.

Customer marketing manager vs regional marketing manager skills

Common customer marketing manager skills

Project Management, 16%
Customer Satisfaction, 13%
Digital Marketing, 8%
Product Line, 8%
Marketing Campaigns, 4%
CRM, 4%

Common regional marketing manager skills

Digital Marketing, 15%
Integrated Marketing, 6%
Marketing Campaigns, 5%
Project Management, 5%
ROI, 5%
Lead Generation, 4%

Customer Marketing Manager vs. similar jobs

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Customer Marketing Manager
Customer Marketing Manager vs Regional Marketing Manager

Updated January 8, 2025

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