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The differences between customer marketing managers and sales and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a customer marketing manager and a sales and marketing manager. Additionally, a customer marketing manager has an average salary of $98,889, which is higher than the $81,953 average annual salary of a sales and marketing manager.
The top three skills for a customer marketing manager include project management, customer satisfaction and digital marketing. The most important skills for a sales and marketing manager are customer service, digital marketing, and customer satisfaction.
| Customer Marketing Manager | Sales And Marketing Manager | |
| Yearly salary | $98,889 | $81,953 |
| Hourly rate | $47.54 | $39.40 |
| Growth rate | 10% | 10% |
| Number of jobs | 137,846 | 151,042 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A customer marketing manager focuses on devising strategies for customer satisfaction. One of their primary responsibilities revolves around producing reports and presentations, reaching out to clients through calls and correspondence, building rapport with customers while helping them meet their needs, and maintaining records of all transactions. There are also instances when a marketing manager must discuss products and policies to clients, address issues and concerns, and provide corrective measures. Furthermore, as a manager, it is essential to implement all regulations and standards with the team.
Marketing managers are experts in marketing a product or business. They take charge of a lot of responsibilities in the business. These include the integration of budgets and estimates for marketing campaigns, involvement in negotiations, and collaboration with advertising agencies. It is their job to research and develop marketing opportunities. They perform managerial duties in line with the company's operational goals. Also, they plan and implement new plans for the sales of the company.
Customer marketing managers and sales and marketing managers have different pay scales, as shown below.
| Customer Marketing Manager | Sales And Marketing Manager | |
| Average salary | $98,889 | $81,953 |
| Salary range | Between $70,000 And $138,000 | Between $43,000 And $154,000 |
| Highest paying City | San Francisco, CA | Yonkers, NY |
| Highest paying state | California | New York |
| Best paying company | Bain & Company | Meta |
| Best paying industry | Education | Technology |
There are a few differences between a customer marketing manager and a sales and marketing manager in terms of educational background:
| Customer Marketing Manager | Sales And Marketing Manager | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between customer marketing managers' and sales and marketing managers' demographics:
| Customer Marketing Manager | Sales And Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 46.3% Female, 53.7% | Male, 59.8% Female, 40.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |