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Customer relations manager vs customer account manager

The differences between customer relations managers and customer account managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a customer relations manager, becoming a customer account manager takes usually requires 4-6 years. Additionally, a customer relations manager has an average salary of $66,782, which is higher than the $45,951 average annual salary of a customer account manager.

The top three skills for a customer relations manager include customer issues, customer relations and customer satisfaction. The most important skills for a customer account manager are customer service, customer accounts, and CRM.

Customer relations manager vs customer account manager overview

Customer Relations ManagerCustomer Account Manager
Yearly salary$66,782$45,951
Hourly rate$32.11$22.09
Growth rate8%8%
Number of jobs61,089110,138
Job satisfaction--
Most common degreeBachelor's Degree, 57%Bachelor's Degree, 56%
Average age4247
Years of experience46

What does a customer relations manager do?

Customer relations managers focus on maintaining close connections with customers. It is done through marketing strategies that will continue to engage customers daily. Constant communication creates a closeness with customers and, in the end, solidifies trust and confidence in the company's products and services. The role of the customer relations manager is crucial for maintaining a solid customer base for the company. A customer relations manager must have good communication and interpersonal skills.

What does a customer account manager do?

Customer Account Managers are employees who specialize in keeping good, professional relationships with the company's clients. They are assigned specific customers and key clients to manage. Customer account managers are in charge of maintaining the customers' loyalty. As such, customer account managers are expected to provide first-class service to their customers. This includes providing them special promotions related to the company's services, keeping special communication lines for client concerns, and expediting client requests. They ensure that their customers receive their product or service requests on time and in good condition.

Customer relations manager vs customer account manager salary

Customer relations managers and customer account managers have different pay scales, as shown below.

Customer Relations ManagerCustomer Account Manager
Average salary$66,782$45,951
Salary rangeBetween $42,000 And $104,000Between $29,000 And $72,000
Highest paying CityPleasanton, CANew York, NY
Highest paying stateNevadaAlaska
Best paying companyAmazonMouser Electronics
Best paying industryAutomotiveTechnology

Differences between customer relations manager and customer account manager education

There are a few differences between a customer relations manager and a customer account manager in terms of educational background:

Customer Relations ManagerCustomer Account Manager
Most common degreeBachelor's Degree, 57%Bachelor's Degree, 56%
Most common majorBusinessBusiness
Most common collegeCalifornia State University - BakersfieldCalifornia State University - Bakersfield

Customer relations manager vs customer account manager demographics

Here are the differences between customer relations managers' and customer account managers' demographics:

Customer Relations ManagerCustomer Account Manager
Average age4247
Gender ratioMale, 38.2% Female, 61.8%Male, 59.4% Female, 40.6%
Race ratioBlack or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4%Black or African American, 10.9% Unknown, 4.7% Hispanic or Latino, 17.7% Asian, 5.3% White, 60.6% American Indian and Alaska Native, 0.6%
LGBT Percentage16%8%

Differences between customer relations manager and customer account manager duties and responsibilities

Customer relations manager example responsibilities.

  • Create, manage, and optimize websites, blogs, social media pages, twitter accounts.
  • Work within standing orders to help patients effectively manage their diabetes though medications and other specialty consultations.
  • Provide oversight and direction to the employees in the operating unit in accordance with the organization's policies and procedures.
  • Collect and distribute payroll bi-weekly.
  • Complete payroll information require to include punch details and other payroll information as needed.
  • Develop and cultivate vendor relationships constructing a prefer supplier base internally to be leverage across client base.
  • Show more

Customer account manager example responsibilities.

  • Lead project of reducing checks process by leveraging ACH payments resulting in a savings on head count.
  • Manage inventory logistics which includes coordinating inventory levels with production schedules and international delivery deadlines.
  • Assist in managing transaction logistics including quote comparison, term negotiation, facilitation and arrangement of delivery of automobiles to customers.
  • Decrease staff time (and payroll) with customer issues by launching CRM and leading regional implementation and training.
  • Enter invoices into QuickBooks from carrier that is delivering material to destination.
  • Take orders from customer, enter into QuickBooks, send customers order confirmation.
  • Show more

Customer relations manager vs customer account manager skills

Common customer relations manager skills
  • Customer Issues, 15%
  • Customer Relations, 13%
  • Customer Satisfaction, 12%
  • Dealership, 9%
  • Customer Complaints, 6%
  • Warranty Claims, 4%
Common customer account manager skills
  • Customer Service, 26%
  • Customer Accounts, 17%
  • CRM, 10%
  • Collections Process, 8%
  • Persuasion, 8%
  • Customer Retention, 7%

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