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The differences between customer retention representatives and customer care representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a customer retention representative and a customer care representative. Additionally, a customer retention representative has an average salary of $41,084, which is higher than the $32,912 average annual salary of a customer care representative.
The top three skills for a customer retention representative include customer service, outbound calls and bundling. The most important skills for a customer care representative are customer care, customer service, and work ethic.
A customer retention specialist helps an organization build relationships with existing clients. Their primarily job is to develop programs and strategies to strengthen customer loyalty and communicate directly with clients to assist them with their needs, which may involve answering inquiries, discussing product or service specifications, providing price quotes, troubleshooting issues, or giving instructions. They may also negotiate contracts, give discounts, and offer customers incentives.
A customer care representative is responsible for providing resolution with the customer's concerns, following the business' procedures and strategic processes. Customer care representatives must have exceptional customer service skills to address their clients' concerns efficiently and accurately, as well as having extensive knowledge of the products and services their company offer. Duties of a customer care representative also include managing client's complaints, offering alternative products and refunds as needed, calculating fees for special requests, updating customer's account information, documenting actions taken, and escalating special case concerns to the supervisor.
Customer retention representatives and customer care representatives have different pay scales, as shown below.
| Customer Retention Representative | Customer Care Representative | |
| Average salary | $41,084 | $32,912 |
| Salary range | Between $20,000 And $83,000 | Between $26,000 And $40,000 |
| Highest paying City | Phoenix, AZ | Urban Honolulu, HI |
| Highest paying state | California | Hawaii |
| Best paying company | Torchmark | Philadelphia Corporation for Aging |
| Best paying industry | - | Automotive |
There are a few differences between a customer retention representative and a customer care representative in terms of educational background:
| Customer Retention Representative | Customer Care Representative | |
| Most common degree | Bachelor's Degree, 41% | Bachelor's Degree, 37% |
| Most common major | Business | Business |
| Most common college | - | - |
Here are the differences between customer retention representatives' and customer care representatives' demographics:
| Customer Retention Representative | Customer Care Representative | |
| Average age | 40 | 40 |
| Gender ratio | Male, 45.7% Female, 54.3% | Male, 32.0% Female, 68.0% |
| Race ratio | Black or African American, 10.9% Unknown, 5.5% Hispanic or Latino, 18.4% Asian, 6.0% White, 58.4% American Indian and Alaska Native, 0.8% | Black or African American, 11.7% Unknown, 5.3% Hispanic or Latino, 20.0% Asian, 6.5% White, 55.8% American Indian and Alaska Native, 0.7% |
| LGBT Percentage | 7% | 7% |