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Database marketing manager vs assistant marketing manager

The differences between database marketing managers and assistant marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a database marketing manager and an assistant marketing manager. Additionally, a database marketing manager has an average salary of $112,125, which is higher than the $94,094 average annual salary of an assistant marketing manager.

The top three skills for a database marketing manager include digital marketing, marketing campaigns and CRM. The most important skills for an assistant marketing manager are digital marketing, marketing campaigns, and project management.

Database marketing manager vs assistant marketing manager overview

Database Marketing ManagerAssistant Marketing Manager
Yearly salary$112,125$94,094
Hourly rate$53.91$45.24
Growth rate10%10%
Number of jobs114,21682,527
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 75%
Average age3939
Years of experience1010

Database marketing manager vs assistant marketing manager salary

Database marketing managers and assistant marketing managers have different pay scales, as shown below.

Database Marketing ManagerAssistant Marketing Manager
Average salary$112,125$94,094
Salary rangeBetween $85,000 And $146,000Between $64,000 And $136,000
Highest paying CitySan Francisco, CAPortsmouth, VA
Highest paying stateRhode IslandVirginia
Best paying companyPayPalGeneral Motors
Best paying industryTechnologyFinance

Differences between database marketing manager and assistant marketing manager education

There are a few differences between a database marketing manager and an assistant marketing manager in terms of educational background:

Database Marketing ManagerAssistant Marketing Manager
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Database marketing manager vs assistant marketing manager demographics

Here are the differences between database marketing managers' and assistant marketing managers' demographics:

Database Marketing ManagerAssistant Marketing Manager
Average age3939
Gender ratioMale, 56.5% Female, 43.5%Male, 39.0% Female, 61.0%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between database marketing manager and assistant marketing manager duties and responsibilities

Database marketing manager example responsibilities.

  • Lead innovative customer relationship management (CRM) department for a premier niche marketing casino hotel enterprise
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Customize SalesForce to streamline daily sales rep activity.
  • Administer Marketo and Salesforce to support marketing needs.
  • Develop a standard ROI calculation to analyze event effectiveness.
  • Develop business capabilities for acquisition and integration of marketing information in support of CRM initiatives.
  • Show more

Assistant marketing manager example responsibilities.

  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Provide product support for customers on internet forums, Facebook and other web sites.
  • Promote and distribute content on YouTube, LinkedIn, Facebook, and other social media platforms.
  • Design and prepare presentations for sales using PowerPoint.
  • Report ROI and post-promotion analysis for all consumer promotions by utilizing syndicate data and financial analysis.
  • Perform ROI analysis to measure and evaluate effectiveness of various programs implement in national and regional accounts.
  • Show more

Database marketing manager vs assistant marketing manager skills

Common database marketing manager skills
  • Digital Marketing, 20%
  • Marketing Campaigns, 7%
  • CRM, 6%
  • Email Marketing, 4%
  • Salesforce, 4%
  • Tableau, 4%
Common assistant marketing manager skills
  • Digital Marketing, 9%
  • Marketing Campaigns, 6%
  • Project Management, 6%
  • Strong Project Management, 5%
  • Product Development, 5%
  • SEO, 4%

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