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Database marketing manager vs database manager

The differences between database marketing managers and database managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a database marketing manager, becoming a database manager takes usually requires 2-4 years. Additionally, a database marketing manager has an average salary of $112,125, which is higher than the $99,621 average annual salary of a database manager.

The top three skills for a database marketing manager include digital marketing, marketing campaigns and CRM. The most important skills for a database manager are data management, data entry, and sql server.

Database marketing manager vs database manager overview

Database Marketing ManagerDatabase Manager
Yearly salary$112,125$99,621
Hourly rate$53.91$47.89
Growth rate10%9%
Number of jobs114,21611,126
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 68%
Average age3946
Years of experience104

Database marketing manager vs database manager salary

Database marketing managers and database managers have different pay scales, as shown below.

Database Marketing ManagerDatabase Manager
Average salary$112,125$99,621
Salary rangeBetween $85,000 And $146,000Between $64,000 And $153,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateRhode IslandWashington
Best paying companyPayPalMeta
Best paying industryTechnologyProfessional

Differences between database marketing manager and database manager education

There are a few differences between a database marketing manager and a database manager in terms of educational background:

Database Marketing ManagerDatabase Manager
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 68%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaStanford University

Database marketing manager vs database manager demographics

Here are the differences between database marketing managers' and database managers' demographics:

Database Marketing ManagerDatabase Manager
Average age3946
Gender ratioMale, 56.5% Female, 43.5%Male, 56.3% Female, 43.7%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 8.0% Unknown, 5.2% Hispanic or Latino, 9.2% Asian, 17.7% White, 59.3% American Indian and Alaska Native, 0.5%
LGBT Percentage10%6%

Differences between database marketing manager and database manager duties and responsibilities

Database marketing manager example responsibilities.

  • Lead innovative customer relationship management (CRM) department for a premier niche marketing casino hotel enterprise
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Customize SalesForce to streamline daily sales rep activity.
  • Administer Marketo and Salesforce to support marketing needs.
  • Develop a standard ROI calculation to analyze event effectiveness.
  • Develop business capabilities for acquisition and integration of marketing information in support of CRM initiatives.
  • Show more

Database manager example responsibilities.

  • Manage and observe a windows base relational database which are used to manage court case files and plaintiff and defendant information.
  • Manage user profiles, communication lines and devices connect to the IBM AS400.
  • Lead interactive discussions with DBA teams to identify a base of proactive monitoring standard metrics.
  • Manage the process of gathering GIS data, analyzing spatial data, representing results as Geo.
  • Lead effort within corporate database group to implement 12c OEM for enterprise to replace existing 11g OEM.
  • Manage change control and risk management procedures according the ITIL model to ensure operational continuity relate to RDBMS.
  • Show more

Database marketing manager vs database manager skills

Common database marketing manager skills
  • Digital Marketing, 20%
  • Marketing Campaigns, 7%
  • CRM, 6%
  • Email Marketing, 4%
  • Salesforce, 4%
  • Tableau, 4%
Common database manager skills
  • Data Management, 12%
  • Data Entry, 7%
  • SQL Server, 5%
  • Project Management, 4%
  • Data Integrity, 4%
  • Data Analysis, 4%

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