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Database marketing manager vs digital marketing manager

The differences between database marketing managers and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a database marketing manager and a digital marketing manager. Additionally, a database marketing manager has an average salary of $112,125, which is higher than the $99,563 average annual salary of a digital marketing manager.

The top three skills for a database marketing manager include digital marketing, marketing campaigns and CRM. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.

Database marketing manager vs digital marketing manager overview

Database Marketing ManagerDigital Marketing Manager
Yearly salary$112,125$99,563
Hourly rate$53.91$47.87
Growth rate10%10%
Number of jobs114,216126,137
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 77%
Average age3939
Years of experience1010

Database marketing manager vs digital marketing manager salary

Database marketing managers and digital marketing managers have different pay scales, as shown below.

Database Marketing ManagerDigital Marketing Manager
Average salary$112,125$99,563
Salary rangeBetween $85,000 And $146,000Between $71,000 And $138,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateRhode IslandNew Jersey
Best paying companyPayPalConrad N. Hilton Foundation
Best paying industryTechnology-

Differences between database marketing manager and digital marketing manager education

There are a few differences between a database marketing manager and a digital marketing manager in terms of educational background:

Database Marketing ManagerDigital Marketing Manager
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 77%
Most common majorBusinessMarketing
Most common collegeUniversity of GeorgiaUniversity of Georgia

Database marketing manager vs digital marketing manager demographics

Here are the differences between database marketing managers' and digital marketing managers' demographics:

Database Marketing ManagerDigital Marketing Manager
Average age3939
Gender ratioMale, 56.5% Female, 43.5%Male, 56.0% Female, 44.0%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between database marketing manager and digital marketing manager duties and responsibilities

Database marketing manager example responsibilities.

  • Lead innovative customer relationship management (CRM) department for a premier niche marketing casino hotel enterprise
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Customize SalesForce to streamline daily sales rep activity.
  • Administer Marketo and Salesforce to support marketing needs.
  • Develop a standard ROI calculation to analyze event effectiveness.
  • Develop business capabilities for acquisition and integration of marketing information in support of CRM initiatives.
  • Show more

Digital marketing manager example responsibilities.

  • Manage social media accounts; more than double Instagram & Facebook followers.
  • Manage corporate website, online campaigns for customers, opt-ins, and Intranet.
  • Manage all QA and UAT to ensure all web enhancements meet business requirements.
  • Manage social media strategy for clients, with a primary emphasis on Facebook and banner advertising.
  • Manage online marketing collateral including AdWords, email, banner creative, blogs, twitter, etc.
  • Roll out new web CMS to manage all pages as well as provide additional functionality for content publishers.
  • Show more

Database marketing manager vs digital marketing manager skills

Common database marketing manager skills
  • Digital Marketing, 20%
  • Marketing Campaigns, 7%
  • CRM, 6%
  • Email Marketing, 4%
  • Salesforce, 4%
  • Tableau, 4%
Common digital marketing manager skills
  • Digital Marketing, 24%
  • Google Analytics, 5%
  • Email Marketing, 5%
  • Marketing Campaigns, 4%
  • Project Management, 3%
  • B Testing, 3%

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