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Database marketing manager vs events marketing manager

The differences between database marketing managers and events marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a database marketing manager and an events marketing manager. Additionally, a database marketing manager has an average salary of $112,125, which is higher than the $80,575 average annual salary of an events marketing manager.

The top three skills for a database marketing manager include digital marketing, marketing campaigns and CRM. The most important skills for an events marketing manager are digital marketing, event planning, and project management.

Database marketing manager vs events marketing manager overview

Database Marketing ManagerEvents Marketing Manager
Yearly salary$112,125$80,575
Hourly rate$53.91$38.74
Growth rate10%10%
Number of jobs114,216113,348
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 83%
Average age3939
Years of experience1010

Database marketing manager vs events marketing manager salary

Database marketing managers and events marketing managers have different pay scales, as shown below.

Database Marketing ManagerEvents Marketing Manager
Average salary$112,125$80,575
Salary rangeBetween $85,000 And $146,000Between $59,000 And $108,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateRhode IslandCalifornia
Best paying companyPayPalMeta
Best paying industryTechnologyTechnology

Differences between database marketing manager and events marketing manager education

There are a few differences between a database marketing manager and an events marketing manager in terms of educational background:

Database Marketing ManagerEvents Marketing Manager
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 83%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Database marketing manager vs events marketing manager demographics

Here are the differences between database marketing managers' and events marketing managers' demographics:

Database Marketing ManagerEvents Marketing Manager
Average age3939
Gender ratioMale, 56.5% Female, 43.5%Male, 25.4% Female, 74.6%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between database marketing manager and events marketing manager duties and responsibilities

Database marketing manager example responsibilities.

  • Lead innovative customer relationship management (CRM) department for a premier niche marketing casino hotel enterprise
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Customize SalesForce to streamline daily sales rep activity.
  • Administer Marketo and Salesforce to support marketing needs.
  • Develop a standard ROI calculation to analyze event effectiveness.
  • Develop business capabilities for acquisition and integration of marketing information in support of CRM initiatives.
  • Show more

Events marketing manager example responsibilities.

  • Generate and manage new corporate business for this NYC club/venue.
  • Create a Facebook page to promote the event; raise awareness and lead to a sell out event.
  • Research and negotiate contracts with vendors across the county and manage the formal RFP process from beginning to end.
  • Manage internal communication for Intranet site.
  • Manage and implement CRM, all-client communication strategies and practice-specific communication strategies.
  • Manage CRM program including development and enforcement of internal protocols and database management.
  • Show more

Database marketing manager vs events marketing manager skills

Common database marketing manager skills
  • Digital Marketing, 20%
  • Marketing Campaigns, 7%
  • CRM, 6%
  • Email Marketing, 4%
  • Salesforce, 4%
  • Tableau, 4%
Common events marketing manager skills
  • Digital Marketing, 7%
  • Event Planning, 6%
  • Project Management, 6%
  • ROI, 6%
  • Event Management, 5%
  • Trade Shows, 5%

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