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Database marketing manager vs marketing account manager

The differences between database marketing managers and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a database marketing manager and a marketing account manager. Additionally, a database marketing manager has an average salary of $112,125, which is higher than the $67,983 average annual salary of a marketing account manager.

The top three skills for a database marketing manager include digital marketing, marketing campaigns and CRM. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.

Database marketing manager vs marketing account manager overview

Database Marketing ManagerMarketing Account Manager
Yearly salary$112,125$67,983
Hourly rate$53.91$32.68
Growth rate10%10%
Number of jobs114,216163,297
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 78%
Average age3939
Years of experience1010

Database marketing manager vs marketing account manager salary

Database marketing managers and marketing account managers have different pay scales, as shown below.

Database Marketing ManagerMarketing Account Manager
Average salary$112,125$67,983
Salary rangeBetween $85,000 And $146,000Between $50,000 And $91,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateRhode IslandWashington
Best paying companyPayPalAmerican Tower
Best paying industryTechnologyEnergy

Differences between database marketing manager and marketing account manager education

There are a few differences between a database marketing manager and a marketing account manager in terms of educational background:

Database Marketing ManagerMarketing Account Manager
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Database marketing manager vs marketing account manager demographics

Here are the differences between database marketing managers' and marketing account managers' demographics:

Database Marketing ManagerMarketing Account Manager
Average age3939
Gender ratioMale, 56.5% Female, 43.5%Male, 43.0% Female, 57.0%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between database marketing manager and marketing account manager duties and responsibilities

Database marketing manager example responsibilities.

  • Lead innovative customer relationship management (CRM) department for a premier niche marketing casino hotel enterprise
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Customize SalesForce to streamline daily sales rep activity.
  • Administer Marketo and Salesforce to support marketing needs.
  • Develop a standard ROI calculation to analyze event effectiveness.
  • Develop business capabilities for acquisition and integration of marketing information in support of CRM initiatives.
  • Show more

Marketing account manager example responsibilities.

  • Plan, manage and implement the Siemens CRM process, and conduct customer calls to close business.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Develop key marketing assets: landing pages, Facebook app, newsletters, segmentation.
  • Create and implement display ad campaigns of $35K+ for Google, LinkedIn, Facebook and WebMD.
  • Facilitate implementation of CRM system that dramatically improve tracking of prospects/leads.
  • Conduct ROI analysis on promotional activities to determine effectiveness for client engagement including web metric programs to measure marketing success.
  • Show more

Database marketing manager vs marketing account manager skills

Common database marketing manager skills
  • Digital Marketing, 20%
  • Marketing Campaigns, 7%
  • CRM, 6%
  • Email Marketing, 4%
  • Salesforce, 4%
  • Tableau, 4%
Common marketing account manager skills
  • Digital Marketing, 18%
  • Project Management, 8%
  • Email Marketing, 6%
  • Account Management, 5%
  • Marketing Campaigns, 5%
  • Google Analytics, 5%

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