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Database marketing manager vs marketing manager/project manager

The differences between database marketing managers and marketing manager/project managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a database marketing manager and a marketing manager/project manager. Additionally, a database marketing manager has an average salary of $112,125, which is higher than the $78,368 average annual salary of a marketing manager/project manager.

The top three skills for a database marketing manager include digital marketing, marketing campaigns and CRM. The most important skills for a marketing manager/project manager are project management, digital marketing, and marketing campaigns.

Database marketing manager vs marketing manager/project manager overview

Database Marketing ManagerMarketing Manager/Project Manager
Yearly salary$112,125$78,368
Hourly rate$53.91$37.68
Growth rate10%10%
Number of jobs114,216187,949
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 77%
Average age3939
Years of experience1010

Database marketing manager vs marketing manager/project manager salary

Database marketing managers and marketing manager/project managers have different pay scales, as shown below.

Database Marketing ManagerMarketing Manager/Project Manager
Average salary$112,125$78,368
Salary rangeBetween $85,000 And $146,000Between $56,000 And $109,000
Highest paying CitySan Francisco, CACarson City, NV
Highest paying stateRhode IslandNevada
Best paying companyPayPalMeta
Best paying industryTechnologyTechnology

Differences between database marketing manager and marketing manager/project manager education

There are a few differences between a database marketing manager and a marketing manager/project manager in terms of educational background:

Database Marketing ManagerMarketing Manager/Project Manager
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 77%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Database marketing manager vs marketing manager/project manager demographics

Here are the differences between database marketing managers' and marketing manager/project managers' demographics:

Database Marketing ManagerMarketing Manager/Project Manager
Average age3939
Gender ratioMale, 56.5% Female, 43.5%Male, 38.1% Female, 61.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between database marketing manager and marketing manager/project manager duties and responsibilities

Database marketing manager example responsibilities.

  • Lead innovative customer relationship management (CRM) department for a premier niche marketing casino hotel enterprise
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Customize SalesForce to streamline daily sales rep activity.
  • Administer Marketo and Salesforce to support marketing needs.
  • Develop a standard ROI calculation to analyze event effectiveness.
  • Develop business capabilities for acquisition and integration of marketing information in support of CRM initiatives.
  • Show more

Marketing manager/project manager example responsibilities.

  • Manage client's $120K SEM budget; make allocations toward competitor analysis, keyword research and linking strategies.
  • Manage SEO and SEM programs including optimization of landing pages and A/B campaign testing with PPC and social media ads.
  • Define and program manage nurture campaigns utilizing CRM database.
  • Manage sensitive digital and print archives of value historic and current photography.
  • Plan and manage communication projects including writing newsletters, brochures, annual reports and producing videos and PowerPoint presentations.
  • Assist in developing websites by writing HTML5, CSS, and JavaScript code.
  • Show more

Database marketing manager vs marketing manager/project manager skills

Common database marketing manager skills
  • Digital Marketing, 20%
  • Marketing Campaigns, 7%
  • CRM, 6%
  • Email Marketing, 4%
  • Salesforce, 4%
  • Tableau, 4%
Common marketing manager/project manager skills
  • Project Management, 17%
  • Digital Marketing, 12%
  • Marketing Campaigns, 7%
  • PowerPoint, 5%
  • Email Campaigns, 3%
  • Email Marketing, 3%

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