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Database marketing manager vs marketing supervisor

The differences between database marketing managers and marketing supervisors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a database marketing manager and a marketing supervisor. Additionally, a database marketing manager has an average salary of $112,125, which is higher than the $64,304 average annual salary of a marketing supervisor.

The top three skills for a database marketing manager include digital marketing, marketing campaigns and CRM. The most important skills for a marketing supervisor are customer satisfaction, direct reports, and customer service.

Database marketing manager vs marketing supervisor overview

Database Marketing ManagerMarketing Supervisor
Yearly salary$112,125$64,304
Hourly rate$53.91$30.92
Growth rate10%10%
Number of jobs114,21674,956
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 71%
Average age3939
Years of experience1010

Database marketing manager vs marketing supervisor salary

Database marketing managers and marketing supervisors have different pay scales, as shown below.

Database Marketing ManagerMarketing Supervisor
Average salary$112,125$64,304
Salary rangeBetween $85,000 And $146,000Between $45,000 And $90,000
Highest paying CitySan Francisco, CADix Hills, NY
Highest paying stateRhode IslandNew York
Best paying companyPayPalHalliburton
Best paying industryTechnologyRetail

Differences between database marketing manager and marketing supervisor education

There are a few differences between a database marketing manager and a marketing supervisor in terms of educational background:

Database Marketing ManagerMarketing Supervisor
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 71%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Database marketing manager vs marketing supervisor demographics

Here are the differences between database marketing managers' and marketing supervisors' demographics:

Database Marketing ManagerMarketing Supervisor
Average age3939
Gender ratioMale, 56.5% Female, 43.5%Male, 43.5% Female, 56.5%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between database marketing manager and marketing supervisor duties and responsibilities

Database marketing manager example responsibilities.

  • Lead innovative customer relationship management (CRM) department for a premier niche marketing casino hotel enterprise
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Customize SalesForce to streamline daily sales rep activity.
  • Administer Marketo and Salesforce to support marketing needs.
  • Develop a standard ROI calculation to analyze event effectiveness.
  • Develop business capabilities for acquisition and integration of marketing information in support of CRM initiatives.
  • Show more

Marketing supervisor example responsibilities.

  • Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.
  • Create effective and engaging website content through collaboration with stakeholders and search engine optimization (SEO).
  • Coordinate with other team leaders on large projects and SEM wide decisions.
  • Direct creative development for banner ads, SEM copy, and landing pages.
  • Assemble proposals, statement of qualifications, and PowerPoint presentations for various stages of submissions.
  • Identify, build and maintain all respective content areas of corporate websites and maximize SEO opportunities for brand's online presence.
  • Show more

Database marketing manager vs marketing supervisor skills

Common database marketing manager skills
  • Digital Marketing, 20%
  • Marketing Campaigns, 7%
  • CRM, 6%
  • Email Marketing, 4%
  • Salesforce, 4%
  • Tableau, 4%
Common marketing supervisor skills
  • Customer Satisfaction, 40%
  • Direct Reports, 31%
  • Customer Service, 7%
  • Digital Marketing, 3%
  • Payroll, 2%
  • Marketing Campaigns, 2%

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