Post job

Database marketing manager vs senior marketing analyst

The differences between database marketing managers and senior marketing analysts can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a database marketing manager, becoming a senior marketing analyst takes usually requires 4-6 years. Additionally, a database marketing manager has an average salary of $112,125, which is higher than the $83,321 average annual salary of a senior marketing analyst.

The top three skills for a database marketing manager include digital marketing, marketing campaigns and CRM. The most important skills for a senior marketing analyst are tableau, digital marketing, and SQL.

Database marketing manager vs senior marketing analyst overview

Database Marketing ManagerSenior Marketing Analyst
Yearly salary$112,125$83,321
Hourly rate$53.91$40.06
Growth rate10%19%
Number of jobs114,216110,012
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 75%
Average age3937
Years of experience106

Database marketing manager vs senior marketing analyst salary

Database marketing managers and senior marketing analysts have different pay scales, as shown below.

Database Marketing ManagerSenior Marketing Analyst
Average salary$112,125$83,321
Salary rangeBetween $85,000 And $146,000Between $63,000 And $109,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateRhode IslandWashington
Best paying companyPayPalCredit Karma
Best paying industryTechnologyFinance

Differences between database marketing manager and senior marketing analyst education

There are a few differences between a database marketing manager and a senior marketing analyst in terms of educational background:

Database Marketing ManagerSenior Marketing Analyst
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Database marketing manager vs senior marketing analyst demographics

Here are the differences between database marketing managers' and senior marketing analysts' demographics:

Database Marketing ManagerSenior Marketing Analyst
Average age3937
Gender ratioMale, 56.5% Female, 43.5%Male, 51.7% Female, 48.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 65.0% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between database marketing manager and senior marketing analyst duties and responsibilities

Database marketing manager example responsibilities.

  • Lead innovative customer relationship management (CRM) department for a premier niche marketing casino hotel enterprise
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Customize SalesForce to streamline daily sales rep activity.
  • Administer Marketo and Salesforce to support marketing needs.
  • Develop a standard ROI calculation to analyze event effectiveness.
  • Develop business capabilities for acquisition and integration of marketing information in support of CRM initiatives.
  • Show more

Senior marketing analyst example responsibilities.

  • Implement data visualization tools on top of it and achieve the goal of centralize reporting and consistency in metircs.
  • Manage cross-sell efforts including optimizing and identifying placements and utilizing Omniture to create performance reports.
  • Discover a need for new SEO optimize support pages.
  • Perform segmentation using Pardot and Salesforce to locate prospects for campaigns.
  • Maintain health of implementation progress and account revenue by creating reports and dashboards in SalesForce.
  • Report on and generate analysis of test results, using basis point comparisons to KPIs and significance calculations.
  • Show more

Database marketing manager vs senior marketing analyst skills

Common database marketing manager skills
  • Digital Marketing, 20%
  • Marketing Campaigns, 7%
  • CRM, 6%
  • Email Marketing, 4%
  • Salesforce, 4%
  • Tableau, 4%
Common senior marketing analyst skills
  • Tableau, 10%
  • Digital Marketing, 9%
  • SQL, 8%
  • Visualization, 8%
  • Data Analysis, 6%
  • PowerPoint, 5%

Browse executive management jobs