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The differences between demand planning analysts and marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a demand planning analyst and a marketing analyst. Additionally, a demand planning analyst has an average salary of $81,450, which is higher than the $59,380 average annual salary of a marketing analyst.
The top three skills for a demand planning analyst include demand planning, supply chain and continuous improvement. The most important skills for a marketing analyst are digital marketing, SQL, and google analytics.
| Demand Planning Analyst | Marketing Analyst | |
| Yearly salary | $81,450 | $59,380 |
| Hourly rate | $39.16 | $28.55 |
| Growth rate | 19% | 19% |
| Number of jobs | 49,477 | 95,650 |
| Job satisfaction | 4 | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A demand planning analyst is responsible for conducting data analysis by researching current market trends to identify resources for consumer demands and satisfaction. Demand planning analysts evaluate multiple sources on economic factors and product releases to determine demand projections and manage the adequacy of supply inventories. They also recommend store pullouts of outdated merchandise and determine potential replacements according to data results and product campaigns. A demand planning analyst must have excellent communication and analytical skills to calculate sales performance and strategize methods to increase revenues.
A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.
Demand planning analysts and marketing analysts have different pay scales, as shown below.
| Demand Planning Analyst | Marketing Analyst | |
| Average salary | $81,450 | $59,380 |
| Salary range | Between $63,000 And $104,000 | Between $41,000 And $84,000 |
| Highest paying City | Fremont, CA | Seattle, WA |
| Highest paying state | California | Washington |
| Best paying company | Meta | |
| Best paying industry | Retail | Finance |
There are a few differences between a demand planning analyst and a marketing analyst in terms of educational background:
| Demand Planning Analyst | Marketing Analyst | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between demand planning analysts' and marketing analysts' demographics:
| Demand Planning Analyst | Marketing Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 54.5% Female, 45.5% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.4% White, 64.5% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |