Demographic analyst vs marketing consultant

The differences between demographic analysts and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a demographic analyst and a marketing consultant. Additionally, a demographic analyst has an average salary of $74,847, which is higher than the $70,593 average annual salary of a marketing consultant.

The top three skills for a demographic analyst include GIS, demographic data and . The most important skills for a marketing consultant are customer service, web content, and media sales.

Demographic analyst vs marketing consultant overview

	Demographic Analyst	Marketing Consultant
Yearly salary	$74,847	$70,593
Hourly rate	$35.98	$33.94
Growth rate	19%	19%
Number of jobs	7,232	88,935
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 75%
Average age	37	37
Years of experience	6	6

Demographic analyst vs marketing consultant salary

Demographic analysts and marketing consultants have different pay scales, as shown below.

	Demographic Analyst	Marketing Consultant
Average salary	$74,847	$70,593
Salary range	Between $46,000 And $121,000	Between $44,000 And $112,000
Highest paying City	-	Wilmington, DE
Highest paying state	-	Delaware
Best paying company	-	Meta
Best paying industry	-	Technology

Differences between demographic analyst and marketing consultant education

There are a few differences between a demographic analyst and a marketing consultant in terms of educational background:

	Demographic Analyst	Marketing Consultant
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 75%
Most common major	Geography	Business
Most common college	Northwestern University	University of Georgia

Demographic analyst vs marketing consultant demographics

Here are the differences between demographic analysts' and marketing consultants' demographics:

	Demographic Analyst	Marketing Consultant
Average age	37	37
Gender ratio	Male, 75.8% Female, 24.2%	Male, 46.0% Female, 54.0%
Race ratio	Black or African American, 3.9% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 10.3% White, 71.9% American Indian and Alaska Native, 0.1%	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between demographic analyst and marketing consultant duties and responsibilities

Demographic analyst example responsibilities.

Manage and successfully deliver multiple customer migration efforts to allow processing moves from mainframe environments to client/server environments.
Research optimal real estate for dental practices using MapInfo and AnySite GIS software.
Assist economists in preparing PowerPoint presentations, vulnerability monitors, economic outlook assessments, and staff reports for their respective countries.
Manage and successfully deliver multiple customer migration efforts to allow processing moves from mainframe environments to client/server environments.

Marketing consultant example responsibilities.

Contact inbound leads using HubSpot.
Design, deploy and manage end-to-end marketing automate solutions (Pardot and Hubspot).
Work with a B2C transportation provider to manage the day-to-day tasks for web advertising campaigns.
Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
Lead an international team of marketing professionals and graphic designers in a complete rebranding of client's website and marketing materials.
Manage online affiliate marketing tactics utilizing blogs and PPC campaigns

Demographic analyst vs marketing consultant skills

Common demographic analyst skills

GIS, 53%
Demographic Data, 47%

Common marketing consultant skills

Customer Service, 12%
Web Content, 10%
Media Sales, 10%
Digital Marketing, 8%
Marketing Campaigns, 6%
Salesforce Marketing Cloud, 4%

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Demographic Analyst
Demographic Analyst vs Marketing Consultant

Updated January 8, 2025

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