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The differences between digital marketing specialists and digital marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital marketing specialist and a digital marketing analyst. Additionally, a digital marketing analyst has an average salary of $69,456, which is higher than the $60,359 average annual salary of a digital marketing specialist.
The top three skills for a digital marketing specialist include digital marketing, marketing campaigns and email marketing. The most important skills for a digital marketing analyst are digital marketing, google analytics, and marketing campaigns.
| Digital Marketing Specialist | Digital Marketing Analyst | |
| Yearly salary | $60,359 | $69,456 |
| Hourly rate | $29.02 | $33.39 |
| Growth rate | 19% | 19% |
| Number of jobs | 94,029 | 99,835 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 77% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A digital marketing specialist is an individual who is responsible for promoting products or services of a company using appropriate technology platforms effectively. Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile. They are proficient in digital technology tools that can include web advertising, social media, and web development. Digital marketing specialists must also develop multimedia packages and present recommendations to the company's director of marketing and communications.
A digital marketing analyst is primarily in charge of performing research and analysis of marketing trends to develop new campaign strategies. They mostly prepare visual reports and presentations, coordinate with fellow marketing personnel, participate in creative meetings, gather data from clients, keep up to date with the latest trends, and identify new sales opportunities for the marketing team to utilize. Furthermore, a digital marketing analyst must adhere to all the policies and regulations.
Digital marketing specialists and digital marketing analysts have different pay scales, as shown below.
| Digital Marketing Specialist | Digital Marketing Analyst | |
| Average salary | $60,359 | $69,456 |
| Salary range | Between $44,000 And $81,000 | Between $50,000 And $95,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | Washington |
| Best paying company | Meta | Morgan Lewis |
| Best paying industry | Finance | Retail |
There are a few differences between a digital marketing specialist and a digital marketing analyst in terms of educational background:
| Digital Marketing Specialist | Digital Marketing Analyst | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 77% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing specialists' and digital marketing analysts' demographics:
| Digital Marketing Specialist | Digital Marketing Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 51.1% Female, 48.9% | Male, 57.2% Female, 42.8% |
| Race ratio | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.3% White, 65.6% American Indian and Alaska Native, 0.1% | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 14.4% White, 64.4% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |