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The differences between digital marketing specialists and heads of marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a digital marketing specialist, becoming a head of marketing takes usually requires 8-10 years. Additionally, a head of marketing has an average salary of $137,829, which is higher than the $60,359 average annual salary of a digital marketing specialist.
The top three skills for a digital marketing specialist include digital marketing, marketing campaigns and email marketing. The most important skills for a head of marketing are digital marketing, integrated marketing, and marketing campaigns.
| Digital Marketing Specialist | Head Of Marketing | |
| Yearly salary | $60,359 | $137,829 |
| Hourly rate | $29.02 | $66.26 |
| Growth rate | 19% | 10% |
| Number of jobs | 94,029 | 92,557 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 69% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A digital marketing specialist is an individual who is responsible for promoting products or services of a company using appropriate technology platforms effectively. Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile. They are proficient in digital technology tools that can include web advertising, social media, and web development. Digital marketing specialists must also develop multimedia packages and present recommendations to the company's director of marketing and communications.
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
Digital marketing specialists and heads of marketing have different pay scales, as shown below.
| Digital Marketing Specialist | Head Of Marketing | |
| Average salary | $60,359 | $137,829 |
| Salary range | Between $44,000 And $81,000 | Between $93,000 And $203,000 |
| Highest paying City | San Francisco, CA | Seattle, WA |
| Highest paying state | California | Washington |
| Best paying company | Meta | Meta |
| Best paying industry | Finance | Media |
There are a few differences between a digital marketing specialist and a head of marketing in terms of educational background:
| Digital Marketing Specialist | Head Of Marketing | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 69% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing specialists' and heads of marketing' demographics:
| Digital Marketing Specialist | Head Of Marketing | |
| Average age | 37 | 39 |
| Gender ratio | Male, 51.1% Female, 48.9% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.3% White, 65.6% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |