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The differences between digital media coordinators and advertising coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a digital media coordinator and an advertising coordinator. Additionally, a digital media coordinator has an average salary of $50,169, which is higher than the $47,872 average annual salary of an advertising coordinator.
The top three skills for a digital media coordinator include digital marketing, facebook and web content. The most important skills for an advertising coordinator are facebook, google adwords, and instagram.
| Digital Media Coordinator | Advertising Coordinator | |
| Yearly salary | $50,169 | $47,872 |
| Hourly rate | $24.12 | $23.02 |
| Growth rate | 8% | -8% |
| Number of jobs | 39,317 | 26,449 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 79% |
| Average age | 42 | 44 |
| Years of experience | 4 | 4 |
A digital media coordinator specializes in spearheading the development of a company's online presence through websites and various social media campaigns. Their responsibilities revolve around overseeing the company's digital software and facilities, coordinating different teams and professionals, developing web aesthetics and content, and managing digital data. Furthermore, as a digital media coordinator, it is essential to lead and encourage the team in the joint effort to raise brand awareness and message, all while implementing the company's policies and regulations.
An advertising coordinator is responsible for assisting the marketing and public relations department in developing promotional materials and marketing content to improve the client's brand image to the target audience. Advertising coordinators handle the publishing of resources through various media platforms, creating competitive and creative assets according to market demands and client specifications. They also recommend techniques to improve advertising processes to attract potential clients and identify opportunities that would generate more revenue and increase the company's profits.
Digital media coordinators and advertising coordinators have different pay scales, as shown below.
| Digital Media Coordinator | Advertising Coordinator | |
| Average salary | $50,169 | $47,872 |
| Salary range | Between $39,000 And $63,000 | Between $36,000 And $62,000 |
| Highest paying City | Seattle, WA | New York, NY |
| Highest paying state | Washington | New York |
| Best paying company | Colgate University | AACSB |
| Best paying industry | Professional | Real Estate |
There are a few differences between a digital media coordinator and an advertising coordinator in terms of educational background:
| Digital Media Coordinator | Advertising Coordinator | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 79% |
| Most common major | Communication | Communication |
| Most common college | Stanford University | University of Pennsylvania |
Here are the differences between digital media coordinators' and advertising coordinators' demographics:
| Digital Media Coordinator | Advertising Coordinator | |
| Average age | 42 | 44 |
| Gender ratio | Male, 47.8% Female, 52.2% | Male, 25.2% Female, 74.8% |
| Race ratio | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.8% American Indian and Alaska Native, 0.6% | Black or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.8% Asian, 4.6% White, 70.9% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 12% | 10% |